Blackcircles Canada

Blackcircles Canada: tires and wheels online with installation at partner shops

Blackcircles Canada is an e-commerce platform specializing in the sale of tires and wheels for automobiles. The site operates in English and French, and presents itself as an online shopping option with delivery to a network of local installers across Canada. The company defines itself as Canadian and works with distributors in the country.

How the purchase works

The purchase process is divided into four steps: the customer chooses tires on the website, selects an installation appointment at a local shop, pays for the order online, and the tires are delivered to that installer. Product search can be done by tire size, by vehicle (year, make, model and trim) or by wheel type. The site includes a tire size calculator and a wheel visualizer.

Tire catalog

The catalog is organized by size, season and tire type. By season, it distinguishes winter tires, summer tires, all-season tires and all-weather tires. By type, it includes all-terrain tires, electric vehicle tires, light truck (LT) tires and studded winter tires. The offering covers brands such as BFGoodrich, Bridgestone, Continental, Firestone, Goodyear, Michelin, Pirelli, Uniroyal and Yokohama, among others.

Featured models on the site include the Pirelli Ice Friction (winter for SUV, designed for electric and hybrid vehicles), the Uniroyal Tiger Paw Ice & Snow 4 (winter for sedans and SUVs), the Michelin X-Ice Snow+ (studless winter) and the Yokohama iceGUARD G075 (studless winter for SUV, crossover and light trucks).

Wheels and accessories

The wheels section allows searching by size and by brand, with options such as Braelin, Ceco, Fast HD, Fast Wheels, RSSW, RTX, Replika and steel wheels. The site distinguishes winter-approved wheels and offers a visualizer to see the result on the vehicle. Among the products shown are the RTX TS04 Gloss Black, compatible with Tesla's original mounting, and the Fast Wheels FC04 Titanium, from the Fast Competition series, with flow-formed design.

Services and guarantees

The company offers a benefits plan called Advantage Plan, which covers different aspects of the tire purchase. It includes free road hazard protection for two years, with coverage for tire repair or replacement, and a best price guarantee valid up to 14 days after the order. The site also mentions home delivery or installation with appointment as service methods.

Installer network and program for shops

Blackcircles Canada has installation centers across the country and allows locating an installer by postal code. The site lists installation in Ontario, Quebec, British Columbia, Alberta, Saskatchewan and Manitoba. It also offers a program for garages and mobile installers who want to join its network, with which the company promises greater visibility, regular income and attracting new customers.

Vehicles and buying guides

The catalog can be browsed by vehicle type (sedan, SUV, light truck, electric vehicle or RV) and by manufacturer. The site publishes buying guides on summer and all-season tires, discount tires, winter tires and all-weather tires, as well as a blog with news and frequently asked questions.

Offers and promotions

The site showed promotions such as a mail-in rebate of up to 100 Canadian dollars valid from September 21 to December 18, 2026, a discount of up to 12% on tires and wheels from selected brands and 10% off RTX wheels, subject to conditions.

Rating and presence

The company indicates a rating of 4.7 out of 5 on Google, with more than 3,500 reviews. The site is available in English and French.