Midtown Umbrellas

Outdoor umbrellas designed and assembled in Canada

Midtown Umbrellas is a store specializing in patio and outdoor umbrellas that operates through its website. The company states that its products are designed and assembled in Canada, and that its catalog is distributed in both the Canadian and U.S. markets through a dedicated U.S. site.

Its offering is presented as a high-end alternative within the sector, with free shipping, free returns, and a 10-year limited warranty, subject to terms and conditions.

Catalog of umbrellas and accessories

The catalog is organized into several product families:

• Market umbrellas, tilt umbrellas, cantilever umbrellas, LED umbrellas, beach umbrellas, and commercial umbrellas.
• Bases for market and tilt umbrellas, cantilever bases, and commercial bases.
• Accessories such as lights, covers, and replacement canopies.
• Pergolas and decor items, including planters, outdoor lights, throw pillows, and sun shades.

Umbrellas are offered in sizes of 6, 8, 9, 10, and 11 feet, in round and square shapes, and in aluminum, fiberglass, LED, and wood series. Canopies are made with high-performance Sunbrella and Terylast fabrics, in dozens of colors and sizes, designed for patios, decks, pools, and restaurants.

Materials and resistance

The company highlights the use of Sunbrella and Terylast performance fabrics, resistant to fading, and aluminum frames designed to withstand strong winds without tipping. It also notes that its designs aim to facilitate assembly and daily use.

Purchase conditions and customer service

The site indicates free shipping and returns on all orders, with applicable terms and conditions, and a 30-day risk-free trial with a full refund if the customer is not satisfied. The company offers daily assistance from umbrella specialists to answer questions via chat or phone, and has a retailer program, tiered discounts for businesses (B2B), and a refer-a-friend program.

Background and team

According to its corporate story, the project was born after years of experience in wholesale patio umbrella sales, with the goal of applying that knowledge to a high-quality product sold directly to the consumer. The company presents itself as a young team, with a seasoned veteran designer, dedicated to developing umbrellas and outdoor accessories, and explores incorporating technology into an industry it describes as low-tech.

The firm also notes that it donates a portion of its profits to fund programs and research related to the effects of sun exposure.