Forward Furniture

Forward Furniture, a Canadian furniture store specialising in cabinet beds

Forward Furniture is a Canadian furniture store that has been operating since 2019. Its catalogue revolves around the Olivia cabinet bed, presented as an alternative to the queen-size Murphy bed, which unfolds in under 30 seconds and folds away into a compact cabinet. The company also sells sofas, sectionals, sleeper sofas, mattresses, bed bases, dressers, nightstands, massage chairs and home saunas, among other categories.

The Olivia and other sleep solutions

The flagship product is the Olivia Murphy Cabinet Bed With Mattress, a queen bed that transforms into a cabinet and which the store describes as an alternative to the Murphy bed. The sleep catalogue also includes beds, headboards, bunk beds, Murphy beds, cabinet beds, mattresses, bases and foundations, pillows and bedding items. In the storage section there are dressers, nightstands, chests, vanities and mirrors.

Living room, dining room and office

The living room range covers sofas, sectionals, sleeper sofas, loveseats, recliners, accent chairs, chaise longues, coffee tables, side tables, console tables, ottomans, poufs, benches and rugs. For the dining room, the store sells tables, dining sets, chairs, benches, bar stools, sideboards, buffets, bars and bar carts, kitchen islands and utility carts. The home office section includes desks, office chairs, bookcases and filing cabinets. There is also outdoor furniture, such as patio sofas and sectionals, dining sets, loungers and tables, as well as lighting, wall art and mirrors.

Massage chairs and saunas

Featured products include the Bliss Pro Premium Heated Leather Full Body Massage Chair, a heated leather massage chair, and the Haven Heat Infrared Sauna, an infrared sauna for home use. The catalogue also includes the Swivel Massage Recliner with eight vibration points and several barrel outdoor saunas, such as the Aurora Panorama and Nordic Porch models, in configurations for different numbers of people.

Three showrooms in western Canada

The company operates three showrooms in western Canada, located in Kelowna (British Columbia), Calgary (Alberta) and Edmonton (Alberta). There, customers can try the Olivia bed, the Bliss chair and the Haven sauna before buying. In-store pickup is free at all three locations. The company states that purchases can be financed through Flexiti, with instalment payments and 0% interest subject to credit approval, and offers a 90-day home trial period.

Online sales and delivery

In addition to in-store sales, Forward Furniture sells online with shipping across Canada. The site shows more than 900 products and organises the catalogue by categories such as living room, bedroom, dining room, office, patio and décor, with specific sections for cabinet beds, Murphy beds, massage chairs and saunas. The company presents itself as a store with more than 3,000 Canadian customers and an average rating of 4.8 stars.

Locations and stores

Kelowna store: 2495 Enterprise Way #105, Kelowna, BC

Calgary store: 6125 12 St SE #2, Calgary, AB

Edmonton store: 12019 160 St NW, Edmonton, AB · Phone: 866-633-9627