Pinterest is an online platform for discovering and saving visual ideas about recipes, home decor, fashion, and personal projects, with visual search and integrated shopping tools.
About Pinterest
Pinterest: visual discovery and inspiration platform
Pinterest presents itself as an online space to find ideas, shop what you love, and plan projects. Its offering is built around Pins, visual ideas that users explore and save, and boards, collections that group those Pins by theme. The platform combines inspiration from Featured boards handpicked by experts with AI-powered boards tailored to each user's taste.
Search and personalization features
The platform lets you refine results according to personal interests. Featured tools include visual search, which locates objects within an image to find similar styles, and the ability to create visual collages. Users can save their favorite Pins to boards to plan their next projects. Pinterest also offers search filters by skin tone and hair type, so results match each person's actual appearance.
Shopping and applied inspiration
Beyond discovering ideas, Pinterest lets you shop directly from boards. The platform connects inspiration with the purchase of products for the home, wardrobe, and everyday life, so the ideas you find can become real objects.
Safety, wellbeing, and sustainability
Pinterest states its commitment to a more positive digital environment. For teens, it offers age verification tools and parental passcodes that let families decide who can contact them or see their content. The company says it has invested $30 million through the Pinterest Impact Fund in more than 60 nonprofits to fuel emotional wellbeing in communities. It also participates in the Inspired Internet Pledge, an initiative to build a safer, kinder internet for young people. On the environmental front, Pinterest notes that it uses 100% renewable electricity in its offices, procured through utility programs and energy attribute credits.
Tools for businesses and creators
The platform offers resources for brands and creators. Advertisers can reach their audience from first scroll to final purchase with Pinterest ads, and create a free business account to access marketing tools. For content creators, Pinterest provides tips, tools, and creative ideas designed to boost Pin performance. The company also posts job openings to join its team.
Access and availability
Pinterest is available via app for iOS and Android, as well as its web version. The site analyzed corresponds to the Canadian version of the platform.
Visual discovery of ideas and shopping