Whitespark

Whitespark: local ranking software and services

Whitespark is a company founded in 2005 in Edmonton, Alberta (Canada), which started out offering web design and SEO services to local businesses. Over time it has grown to support more than 100,000 companies, agencies, and small businesses worldwide with its software and services specialized in local search. The company presents itself as a team of software developers, service providers, and local search optimization specialists.

Local SEO software platform

The main product is Local Platform, a tool for managing Google Business Profile profiles that helps prevent unwanted updates and edit locations in bulk, among other features. The platform is complemented by several modules:

• Local Ranking Grids: monitors local rankings across up to 225 geographical points with visual reports.
• Local Rank Tracker: tracks performance in local and organic search to make data-driven decisions.
• Local Citation Finder: identifies citation opportunities and monitors existing ones.
• Reputation Builder: automated platform to get reviews and improve online reputation.

The company also offers free tools such as Review Checker, Google Review Link Generator, Local Ranking Checker, and Freshness Distance Calculator.

Professional ranking and listings services

In addition to software, Whitespark provides managed services. The SEO Services service aims to increase rankings and conversions with a team of local SEO experts. The Listings Service is responsible for finding, fixing, improving, and creating listings to maximize their impact on rankings. It also offers a Google Business Profile reinstatement service for suspended profiles, a Yext replacement service, and multi-location SEO services, aimed at franchises and companies with multiple locations.

Local SEO resources and training

The company publishes educational resources such as the annual Local Search Ranking Factors report, the Local Search Ecosystem guide, a Google Business Profile optimization guide, lists of citation sources by country, a blog, a podcast (The Whitespark Local Update), YouTube videos, and an email course on local SEO. It also maintains a newsletter, Local Insider, published biweekly.

Clients and reach

Whitespark states that more than 150,000 users have used its software and services. Among its clients it cites Gilkey Window Company, SterlingSky, Pet Sitter SEO, SearchLab, Broadmead Physiotherapy, and Evolving SEO. The company states that its solutions are designed for small businesses, agencies, freelancers, and companies with multiple locations.

Management team

The team includes Darren Shaw as president and founder, Jill Davies-Shaw as vice president of operations, Nyagoslav Zhekov as director of the listings service, Martin Ivanov as senior listings manager, Lora Yordanova as senior Google Business Profile specialist, and Troy Pavlek as director of software.

Location and contact

Email: support@whitespark.ca