Goodfood

Goodfood, Canadian meal kits with generous portions

Goodfood is a home meal kit service operating in Canada and presents itself as the country's only one that guarantees delicious leftovers. The proposition is built around three commitments: larger portions than the competition, fresh ingredients of Canadian origin, and recipes that are prepared in under twenty minutes. The company states that each meal is sized to cover that night's dinner and the next day's lunch.

How the service works

The process is organized in four steps. The customer chooses the plan according to the number of portions they need and their preferred delivery day; then selects their meals from the new recipes published each week; cooks following recipe cards and step-by-step videos; and receives the Canadian ingredients already pre-portioned, chilled, and in eco-friendly packaging. The company indicates that dinner is ready in under twenty minutes and that the menu is renewed weekly, with a library of over 500 recipes.

Local ingredients and suppliers

Goodfood structures its menus based on what is in season in Canada. The company mentions beef from Manitoba, potatoes from Prince Edward Island, and poultry from Ontario and Quebec as examples of its sourcing. It states that it works with more than 80 Canadian suppliers and that it prioritizes local origin over organic when it cannot combine both, arguing that local produce arrives approximately seven days fresher than supermarket products, is more nutritious, and requires less packaging. Alternative meat protein options have been added to the weekly menu, including organic meats in certain recipes.

Plans, pricing, and flexibility

The service does not charge sign-up or cancellation fees. The company details that a delivery fee of $10.99 applies to all orders, an additional surcharge of $3.99 for rural areas — considered as such when the first three characters of the postal code contain a zero, for example J0P — and a frozen box fee that is waived when the value of frozen products reaches $64.99 or more. The customer can skip a week from the weekly deliveries section of their account and manage up to eight weeks of deliveries in advance.

Catalog and ordering options

In addition to meal kits, the basket can be combined with ready-to-eat meals and grocery products. The website includes an à la carte section and gift cards. The company also has a mobile app for iOS and Android.

GoodBusiness: solutions for businesses

Goodfood has a program aimed at businesses looking to differentiate their brand, expand their customer base, and retain employees through food solutions. The options include employee perks with discounts on healthy, easy-to-prepare meals, sale of advertising space with samples, inserts, or recipe integration, and partnerships with exclusive discounts for communities and affiliate programs.

Scale and ratings

The company reports more than 1.7 million Canadian households served, 15,000 weekly orders, and an average rating of four stars. In its own presentation, more than 93% of orders are completed in under twenty minutes. The website also includes customer testimonials that highlight the planning, shopping, and pre-prepping of ingredients, as well as the simplicity of the recipes and the presence of leftovers for lunch.