Toyota Canada

Toyota Canada: dealer network and local production

Toyota Canada is the Canadian subsidiary of the Toyota automotive brand. Its activity is structured around a network of dealerships across the country and local vehicle manufacturing through Toyota Motor Manufacturing Canada (TMMC). The company presents itself as the automotive manufacturer with the highest production volume in Canada, according to 2024 sales data from Global Automakers Canada, which credits TMMC with the highest number of Toyota and Lexus vehicles assembled in the country that year.

Vehicle lineup

The brand's offering spans passenger cars, SUVs, trucks, minivans and crossovers, with a strong presence of electrified versions. The lineup includes hybrid vehicles, plug-in hybrids, battery electrics and hydrogen fuel cell electrics. Among the models promoted on the website at the time of analysis are the 2027 Toyota bZ, the 2027 bZ Woodland, the all-electric 2028 Highlander, the electric C-HR, the plug-in hybrid Prius and the Tundra and Tacoma trucks.

Shopping tools and owner services

The site offers tools to build and price vehicles, check offers and promotions, request a test drive or a sales appointment, and find a dealer. For owners, the brand provides access to maintenance services, Toyota Genuine Parts and accessories, Tire Centre, collision repair, recall campaigns, owner's manuals, warranty and coverage information, and a financial services portal. Roadside assistance and stolen vehicle locator are also offered through a toll-free number.

Accessories and vehicle care

The company sells Toyota-designed accessories for its vehicles and offers a seasonal tire change service by appointment. The Tire Centre includes a price match promotion with an additional 5% in certain regions of Canada, applicable to a list of tire brands and subject to purchase and installation conditions at participating dealerships.

Programs and other areas of activity

The brand maintains initiatives such as Toyota Racing Development (TRD), the Gazoo Racing program, the Toyota Mobility program and the Cars For Good initiative. It also publishes corporate news releases, information about awards and employment opportunities.