Travel Alberta

Travel Alberta, official tourism promotion for Alberta (Canada)

Travel Alberta is the official tourism promotion organization for the Canadian province of Alberta. Its website serves as the leading digital destination for planning trips around the province, with sections dedicated to what to do, where to stay, how to get there and what to know before you travel. The platform presents itself as the official source of tourism information for Alberta and brings together content on regions, cities, national parks and experiences.

Practical information for planning your trip

The site organizes information into themed blocks: upcoming events, experience providers, things to do, places to go, trip ideas and a "know before you go" section. It includes sections on accommodation, climate and weather, maps and transportation, health and safety, and frequently asked questions. It also offers information on how to get to Alberta by plane and how to get around the province by car, bus, bike or on foot.

The website details transportation options: public transit in the main cities, car rentals available at Alberta's three international airports and in various cities, bicycle and e-bike rentals, taxis and ridesharing, and tour and shuttle services. It mentions the province's three international airports: YYC Calgary International Airport and Edmonton International Airport (YEG) as the main ones, and Fort McMurray International Airport (YMM) with more select routes, including Calgary, Edmonton and Fort Chipewyan.

Destinations and regions covered

The content covers the regions of Alberta, with particular attention to the Canadian Rocky Mountains, which stretch along the western edge of the province. Destinations such as Banff—Canada's first national park, established in 1885, with 1,600 km of maintained trails—Lake Louise, Jasper National Park, Kananaskis Country and Marmot Basin are highlighted. Cities and towns are also covered, including rural areas, and itineraries and experiences are offered.

The website includes a specific section on Indigenous experiences, with offerings led by Indigenous peoples, information on powwow culture and content on the history and traditional territories of First Nations, Métis and Inuit in Alberta.

Editorial content and resources

The site publishes articles and guides on activities such as larch season hiking, cold water plunges in glacial lakes, cycling routes through the Rockies, spa and hot springs experiences, and local food. It also offers listings of tourism experience providers and upcoming events, and allows tour operators to register to add their listings.

The platform includes resources for different audiences: travellers, tour operators, media and investors. It has a provider access system (ATIS) and sections for in-destination support, visitor information centres and links to local destination marketing organizations such as Tourism Calgary, Explore Edmonton, Banff and Lake Louise Tourism, Tourism Jasper, Tourism Canmore Kananaskis, Tourism Lethbridge, Tourism Medicine Hat, Grande Prairie Regional Tourism Association, Fort McMurray Wood Buffalo Economic Development and Tourism, Tourism Red Deer and Indigenous Tourism Alberta.

Territorial acknowledgement

Travel Alberta includes on its website a territorial acknowledgement honouring the traditional territories of First Nations, Métis and Inuit in Alberta, and mentions Treaties 4, 6, 7, 8 and 10, as well as the territory of the Otipemisiwak Métis Government, the eight Métis settlements and the 22 Métis districts.

Location and contact

400-1601 9 Ave SE, Calgary, Alberta T2G 0H4 Canada · Phone: (403) 648 1000 · Email: attissupport@travelalberta.com · Hours: Monday to Friday 8:00am to 6:00pm