Family Squeezed Lemonade

Family Squeezed Lemonade: Craft Lemonade from Calgary

Family Squeezed Lemonade is a family-based company located in Calgary, Alberta, dedicated to making and selling freshly squeezed lemonade. The firm presents itself as a business managed and operated by a large family of cousins, with occasional support from grandparents, parents, aunts and uncles. Its activity focuses on preparing drinks with fresh ingredients, without mixes or concentrates, and selling directly to the public at events and locations in Calgary, Alberta and Western Canada.

Production Method and Products

The company's approach is based on preparation in full view of the customer. Fresh ingredients — lemons, limes, oranges, raspberries and mint leaves, among others — are chopped, sliced and smashed on the spot before adding sugar, ice and water. The result is a ready-to-drink beverage made without concentrates or powdered bases. The lineup is described as lemonade with fruits and herbs, with a distinctive touch that the company sums up in the phrase "with a twist".

Format and Presentation

The product is served in a large format: 976 ml, almost a full litre. The company highlights this volume as a differentiating feature and notes that, despite its size, it invites you to have another. No other formats or prices are specified in the available information.

Recognition

The company identifies itself as the winner of the best beverage award at the 2014 Calgary Stampede, a detail included in its own presentation that places its activity within the city's event circuit.

Scope of Operations

Its stated scope of operations covers Calgary, Alberta and Western Canada. The company does not detail in the information reviewed a list of fixed points of sale or an events calendar, although its model is associated with sales at temporary locations or events.