Long Lake Insurance

Long Lake Insurance, an insurance brokerage in Saskatchewan

Long Lake Insurance is an insurance brokerage headquartered in Saskatchewan, Canada, that presents itself as a locally owned and operated organization. Its activity focuses on offering a wide range of insurance products and services to meet its clients' individual needs, with particular attention to rural Prairie communities.

The company describes itself as "Community Minded, Prairie Proud, Western Canadian Rooted." It notes that in some of the communities where it operates, its buildings are one of the few businesses still supporting residents.

Insurance products and services

The brokerage's catalogue includes insurance for individuals, businesses, and the agricultural sector. Among the coverages it offers are:

• Home, tenants, and condominium insurance
• Auto insurance
• Commercial insurance
• Farm insurance and hail insurance
• Life insurance
• Travel insurance
• Health and disability insurance
• Recreational insurance
• Investments, estate planning, retirement planning, and employee benefits

The company states that its goal is to tailor each policy to the client's needs and that its advisors work with both individuals and businesses seeking protection against unexpected risks.

History and structure

Long Lake Insurance's core business was established in 1996. In 2019, Long Lake Insurance Partnership was created from the merger of Strasbourg Agencies, owned and managed by Scott Frizzell, and Long Lake Insurance, owned by Athabasca Basin Developments LP and PIC Investment Group Inc. (jointly, through APIC Insurance Partnership, "APIC").

The company describes itself as a growing, locally owned and operated organization in Saskatchewan that continues to expand its services across the province with insurance solutions for agriculture, home, auto, life, and business.

Geographic coverage and licensing

Long Lake Insurance serves clients in Saskatchewan, Manitoba, Alberta, Yukon, and British Columbia. In the latter province, it operates as Long Lake Insurance Agency. The company notes that it is licensed to operate throughout Western Canada, from the Manitoba borders to the coast of British Columbia, in order to support clients who move away from their home community.

Its network of offices is spread across Saskatchewan communities such as Bethune, Bruno, Buchanan, Clavet, Craik, Cudworth, Holdfast, Imperial, Kenaston, Kuroki, Lanigan, Lintlaw, Meath Park, Pelly, Smeaton, St. Louis, Strasbourg, Viscount, and Wakaw.

Processing and claims services

In addition to insurance intermediation, the company offers support in claims management: it explains the claims process and guides the client through its various stages. It also facilitates online motor vehicle plate renewal through mySGI, a service available on its website.

Community involvement

The brokerage emphasizes its involvement in the rural communities where it operates. Among the initiatives it mentions are supporting students through scholarships, backing local nonprofit organizations, and having its staff volunteer at events. The company states that both its employees and its owners are members of those communities.

Its focus on the agricultural sector is explained by the importance of farming in the Canadian Prairies, a way of life that the company says it wants to celebrate alongside farmers and the communities around them.

Stated values

Long Lake Insurance lists among its values kindness and respect, a commitment to its clients' peace of mind and security, the will to make a difference, continuous learning and growth, and teamwork.