Cover Direct

Cover Direct: direct life insurance for Canadian residents

Cover Direct Insurance Agency is a Canadian insurer that sells life insurance policies directly, without intermediaries or brokers. Its approach focuses on a streamlined process, with no medical exams or blood tests, and telephone support managed from Canada.

Products and coverage

The company offers family life insurance with a benefit amount up to $1.5 million. The range includes two main options:

• Term life insurance: coverage for a set period of between 10 and 30 years, depending on the applicant's age. If the insured person dies within that term, the beneficiaries receive a cash sum.
• Age-based life insurance: lifelong coverage in which monthly premiums and the benefit amount increase annually, as described in the policy terms and conditions. These adjustments are intended to help the coverage keep pace with inflation.

Optional critical illness and children's coverage are also available. The policy includes terminal illness coverage: if a terminal illness is diagnosed with a prognosis of 12 months or less, the insured receives the full benefit amount upfront. Protection is immediate from day one, except in the case of death by suicide during the first 24 months, and is valid worldwide with 24/7 support.

Eligibility and application

Canadian residents aged 18 to 70 can apply for coverage. The product is not yet available in Quebec. Applications are made directly with Cover Direct, without needing a broker, and only require answering a few health and lifestyle questions. The process starts with a no-obligation quote request, and a team of Canada-based advisors guides the client in choosing coverage.

Pricing and ratings

Monthly premiums start from $9.66, according to the example provided by the company for a 32-year-old female non-smoker, with age-based premiums and $100,000 of coverage. Cover Direct presents itself as Canada's most trusted direct life insurance provider, a claim it supports with ratings on independent platforms: it has earned an 'Excellent' rating on Trustpilot after thousands of reviews, and also has good ratings on Google, REVIEWS.io and Feefo, where it has received the Platinum Trusted Service Award.

Service and customer support

The company has its own call centre in Canada. Its advisors handle enquiries, manage quote requests and support clients throughout the application process and when making claims. The company highlights that it does not charge policy fees and that the service includes flexibility to request changes to coverage.

Additional information

Cover Direct publishes an informational guide on life insurance and offers a free information pack about its family life insurance. The company warns of possible delays in sending documentation by mail due to a labour dispute at Canada Post.