Vitta Gold Cosmetics

Vitta Gold Cosmetics: professional hair cosmetics of Brazilian origin

Vitta Gold Cosmetics is a Brazilian company dedicated to the manufacture and marketing of professional hair care products. Its catalog is aimed at salons and stylists, with straightening, bleaching, nourishing and repairing solutions. The company presents itself as a supplier to a global network of professionals and operates with certification, distribution and resale programs.

Products and collections

The offering is organized into collections and treatment lines. Featured collections include Nanoplex Arginina™ (Nanoplastia), Silk Express™ (Taninoplastia), Top One™ (Nanoplastia), Vitta Blonde™ (bleaching), Vittaskin™ (skin care), Nanoplex Solar™ (Nanoplastia), Coconut Liss™, Aloe Liss™, 7 Oils™ and Amazonplex™. Products are grouped according to the hair solution they provide: smoothing and straightening, bleaching and toning, nourishing and hydrating, and repairing and strengthening. By product type, the catalog includes hair straightening proteins, bleaching powder, treatment masks, plex repairing treatments, serums, shampoos, conditioners and straightening equipment.

The company describes Nanoplex Arginina™ as the original Nanoplastia system and world leader in Brazilian straightening, with smoothing, color care and nourishing results. Silk Express™ is presented as an ultra-fast straightening system, aimed at professionals with high demand. The Vitta Blonde™ line focuses on bleaching and toning, while Vittaskin™ covers skin care.

Training and certification for professionals

Vitta Gold Cosmetics offers certification programs through Vitta Experts Academy. Training includes online courses translated into more than ten languages and weekly in-person workshops in more than twenty countries. The stated goal is for stylists to master professional hair care techniques and become certified experts. The company also maintains a rewards program for professionals and an academy portal.

Distribution and resale programs

The company has an exclusive national distribution program and a private label program. For resellers, it offers special pricing, co-marketing opportunities and access to an experts club. The company warns that products should only be purchased through official channels and publishes an official distribution and resale policy.

International presence and recognitions

According to company information, its products are distributed in more than 70 countries. The firm states that it complies with U.S. FDA standards and is registered under the European CPNP regulation. Its formulas are presented as free of formaldehyde and harmful substances, not tested on animals and manufactured under good manufacturing practices. The company states that it is a member of the Professional Beauty Association, has participated in Cosmoprof Bologna and Beauty World Middle East Dubai, and has received awards such as the Golden Scissors (described as the Oscars of Brazilian hair care), distinctions from the International Business Institute and a Google International Growth marketing award. It also states that it is a member of the Arab-Brazilian Chamber of Commerce and the American Chamber of Commerce.

Origin and manufacturing

Vitta Gold Cosmetics presents itself as a company with Brazilian roots and 100% manufacturing in Brazil. Its corporate headquarters is located in Campinas, state of São Paulo.

Location and contact

R. Teófilo Braga, 17 - Jardim Nossa Sra. Auxiliadora, Campinas - SP, 13075-390 · Email: support@vittagold.com