Watch Direct

Watch Direct, Australian online watch retailer with authorised brands

Watch Direct is an Australian online watch and jewellery store that presents itself as an authorised dealer for the brands it sells. The company states that this official dealer status allows it to guarantee the authenticity of its entire range and to offer the full manufacturer's warranty on the products it sells.

Its catalogue covers wristwatches, jewellery, accessories and desk clocks, as well as an outlet section. The operation is run through its website, with free shipping across Australia according to the store's own information.

Brands and catalogue segments

The offer is grouped into several areas. The Japanese watch section includes Citizen, with its Eco-Drive technology, Seiko — including the Prospex and Presage lines — and the Casio and G-Shock brands. The Swiss and watchmaking heritage segment includes Alpina, Frederique Constant, Ball, Baume & Mercier, Edox and Mondaine. The fashion and design selection brings together Armani, Michael Kors, Guess, Daniel Wellington, Diesel and Philipp Plein, while the performance and sports segment is covered by Luminox, Victorinox, Wenger and Bulova.

The store's brand list is broader and includes, among others, Accutron, Bering, Cluse, DKNY, Festina, Fossil, Furla, Ingersoll, Jacques Du Manoir, Jag, MAEN, Maserati, Nixon, Nordgreen, Police, Reflex Active, Roamer, Rosefield, Sekonda, Skagen, Thomas Sabo, Timex and Vivienne Westwood.

Watches by movement type and use

Navigation allows filtering by technology: automatic movement, quartz movement, solar and Bluetooth. There are also specific sections for smartwatches, luxury watches, women's watches and dive watches, in addition to the general men's and women's watch divisions.

Among the new arrivals highlighted by the store at the time of analysis were new models from Citizen, Bulova and Timex, as well as additions from Baume & Mercier, with specific mention of the Clifton 'Ice Blue' limited edition. The catalogue also showed pieces such as the G-Shock 'CasiOak' Octagon Carbon Core Guard, the Bulova Apollo 15 Lunar Pilot Special Edition, the Timex Harry Potter Waterbury Automatic, the Accutron Spaceview Evolution and the Frederique Constant Classics Business Timer, with prices in Australian dollars and, in several cases, discounts on the regular price.

Jewellery and accessories for collectors

The jewellery section is organised by category — necklaces and pendants, rings, bracelets and earrings — and by brands such as 9K Gold Jewellery, Ania Haie, Armani, Bering, Bronzallure, Boutique Diamond Jewellery, Daniel Wellington, Diesel, Fossil, Georgini, Michael Kors, PDPAOLA, Police, Rachel Jackson, Rosefield and Thomas Sabo. The store also includes jewellery care products.

For collectors, Watch Direct sells accessories from brands such as Wolf, with watch boxes and winders, travel cases and jewellery boxes; it also offers watch straps, travel accessories and Zippo lighters, along with brands such as Manhattan Portage, Hirsch and Nebo.

Customer service, shipping and warranty

The company provides telephone support for advice and a support email address. The website informs of free shipping within Australia, product warranty and authenticity coverage, and a returns policy described on its service pages. Payment can be made with Afterpay, available at checkout.

The store operates with prices in Australian dollars and offers the possibility to change currency and destination country for shipping to Canada, Japan, New Zealand, the United States and the rest of the world.

Location and contact

Phone: 1300 725 644 · Email: support@watchdirect.com.au · Hours: Monday, Tuesday, Wednesday, Thursday and Friday: 10:00-16:00