Showpo

Showpo, online women's fashion for every occasion

Showpo is a women's fashion store that operates through its website and organises its catalogue by occasion, garment type and size. Its offering ranges from casual and workwear to party, wedding guest and bridal dresses, with specific sections for events such as bachelorette parties, engagements, graduations or spring racing. The company trades in Australian dollars (AUD) and offers free shipping in Australia on orders over 100 AUD.

Clothing and footwear catalogue

Showpo's offering is structured into several main categories:

• Dresses: mini, midi and maxi, as well as basic, casual, denim, halter neck, knit, linen, off the shoulder, sequin and strapless. They are also organised by colour (white, black, blue, pink, orange, red, green, purple, gold, floral, brown and yellow) and by occasion (bachelorette, cocktail, formal, engagement, graduation, party, spring racing and vacation).
• Tops: basic, bodysuits, crop, denim, sequin, knit, linen, off the shoulder, strapless, long sleeve, halter neck, button down, mesh and plunge.
• Pants, shorts and skirts: casual, tailored and linen pants, and wide leg pants; casual, tailored and micro shorts; mini, midi, maxi skirts and skorts.
• Denim: straight leg and wide leg jeans, high rise and mid rise, denim shorts, skirts and skorts.
• Outerwear and knitwear: blazers, jackets and coats, jumpers, cardigans and knitwear.
• Jumpsuits and sets: jumpsuits and playsuits, two-piece sets and co-ords.
• Specialised clothing: maternity clothes, modest clothing and curve sizing, with their own categories for dresses, bodysuits, denim, jackets, jumpers, sets, jumpsuits, pants, shorts, skirts and tops.
• Footwear: boots, flats, heels, sandals and slides.
• Accessories: bags, bra solutions, belts, hair accessories, socks and tights, sunglasses and jewellery (bracelets, earrings, necklaces and rings).

Brands and third-party selection

In addition to its own brand, Showpo includes a brands section featuring Olga Berg, Amalie The Label, Billini, Lioness, Runaway, Novo, Therapy and Peta + Jain. In footwear and accessories, brands such as Billini, Novo, Verali, Peta + Jain, Boob Tape and Olga Berg are listed.

Wedding and formal events

The store dedicates a specific section to weddings, with bridal gowns and bridal accessories, as well as options for bachelorette, engagement party, hens party, bridal shower, rehearsal dinner and honeymoon. It includes bridesmaid dresses in colours such as black, blue, chocolate, green, navy, pink, yellow and wine, and wedding guest dresses for black tie, cocktail, formal, summer, beach and winter weddings, with a selection by colour and by type of event.

Sizes, prices and outlet

The catalogue can be filtered by sizes 4 to 20 and by price range: under 30 AUD, up to 50 AUD, up to 70 AUD and up to 100 AUD. There is an outlet section with discounts on dresses, tops, skirts, sets, pants, denim, knitwear, jackets, shorts, jeans, footwear and curve sizing, as well as a last chance category.

Loyalty programme and additional services

Showpo has a programme called Showpo Society, which can be accessed by registering. The company offers a student discount, gift cards and its own mobile app. It has help and contact sections, a size guide, terms and conditions, privacy policy, returns policy, privacy rights, sitemap, shipping and returns information, order tracking and return creation. It also publishes a blog and a corporate social responsibility page, and supports the initiative The Hunger Project x Showpo.

Shipping and currency

The store operates in Australian dollars (AUD) and advertises free shipping in Australia on orders over 100 AUD. The site includes specific information about shipping and returns, as well as order tracking.