Ascent Footwear

Ascent Footwear, Australian footwear with sports technology

Ascent Footwear is an Australian footwear brand founded in 2001. According to its own presentation, it was born with the purpose of making a genuine difference in people's lives and draws on a sporting shoe heritage to bring that technology to categories that, according to the company, previously did not have that level of comfort and support.

The firm defines itself as a brand focused on innovation and integrity, and positions its offering for everyday use: from the school run to the worksite. Its catalogue is organised into six main lines: school, work, safety, sandals, walking and training.

Collections for school, work and safety

The school range is divided into primary school, high school and formal shoes, and also includes cross training and running shoes. For adults, the brand sells work, safety, sandals and walking models, in both men's and women's versions, with specific sizes for men, women, boys and girls.

Among the launches shown on the site were the Bravo 2 Camel, Groove Strap White, Journey (E) Brown and Crest 2 Brown models. In the best sellers selection appeared Groove Black/Black, Vision (Leather) (2E) Black, Scholar (D) Black and Contest (D) Black, presented by the company as styles renowned for their comfort, support and durability.

Collaboration with the healthcare sector and patient associations

The company states that it works closely with specific interest groups and with physiotherapy, amputee and diabetes associations, with the aim that its footwear provides therapeutic benefits or helps in the management or prevention of various foot conditions. It also maintains regular contact with the medical community to offer supportive footwear.

According to its account, health professionals often refer its shoes to patients because they are orthotic friendly, flex in the right place and provide the correct support and cushioning. The brand highlights that the Australian Physiotherapy Association (APA) endorses its school range and its Groove sandals.

Foot health education programmes

As part of what it presents as its social responsibility, Ascent Footwear declares its concern for foot health and advocates for education programmes that promote foot care and safety. The company offers free foot health education programmes in the community, with the expectation that many ailments suffered by future generations will be reduced.

Purchasing and customer services

The brand's online store offers free shipping and returns within Australia, buy now pay later with Zip and a points programme with rewards. The site includes a sizing guide, FAQs, information on shipping and delivery, returns and a specific outsole guarantee. It also has a stockists section and content on technology and medical professionals.