Whif

Whif, perfumes inspired by designer fragrances

Whif is an Australian brand that sells perfumes inspired by scents from designer houses such as Dior, Chanel, Le Labo, Creed and Kilian, among others. Its catalogue is organised into collections for women, men and unisex, and includes both individual fragrances and discovery sets.

Formulation and features

The brand states that its formulas are vegan, paraben-free and not tested on animals. The products are presented as Extrait de Parfum and are offered in 10 ml and 50 ml formats, with prices that vary depending on the size and the fragrance.

Catalogue and collections

The website shows 121 fragrances in the women's collection, 54 in the men's and 23 in the unisex. Featured products include Opulent Solstice (inspired by Chloé Narcisse), Aurora Nectar (inspired by YSL Yvresse/Champagne 1996), Fabled Stardust (inspired by Taylor Swift Wonderstruck), Patchouli Muse (inspired by Chanel Coco Mademoiselle), Iconic Muse (inspired by Chanel No. 5), Midnight Mocha (inspired by YSL Black Opium), Crystal Ambrosia (inspired by MFK Baccarat Rouge 540), Azure Spice (inspired by Dior Sauvage) and Fruity Chypre (inspired by Creed Aventus), among others.

The shop also offers the Fragrance Library, volumes of 15 x 2 ml bottles, and a Bundle Builder that lets you create sets with discounts of up to 25%. It also has a Scent Quiz to help guide your choice according to olfactory preferences.

Shipping and promotions

The site indicated free shipping on orders over $80 and a free gift on purchases from $100. These conditions may vary.

Media recognition

The brand has been mentioned in media such as Mamamia, Woman's Day and GQ, which highlighted its fragrances inspired by designer perfumes.

Community and contact

Whif runs a VIP group for fragrance lovers and offers support via the emails ruby@whif.com.au, olivia@whif.com.au and hey@whif.com.au.