Catwalk

Catwalk, Australian online store for hair care, cosmetics, and wellness

Catwalk is an Australia-based online store that sells hair care, skin care, makeup, electrical beauty appliances, men's grooming, and wellness products. Its catalogue is organised by category and by brand, and includes both professional names and Korean skincare options as well as products for home use.

Hair care range

The hair section covers shampoos, conditioners, treatments, styling products, accessories, brushes and combs, colours and toners, as well as extensions. The site allows filtering by specific needs: dandruff, hair loss, volumising, damaged hair, dry hair and scalp, oily hair and scalp, colour protection, and breakage or split ends. Featured brands include Alterna, Balmain Paris Hair, K18, Kerasilk, Keune, Kérastase, Kevin Murphy, Label.m, Olaplex, and Pureology.

Skin care and makeup

For skin, the store offers cleansers, exfoliants, lip and eye masks, moisturisers, toners, serums and boosters, Korean skincare, beauty tools and accessories, peels, and products specifically for eyes, lips, hands, and nails. Skin concern filters include ageing, oiliness, pigmentation, acne and blemishes, dryness and dehydration, fine lines and wrinkles, sensitivity and redness, and blackheads or congestion. The premium brands listed are ASAP, Aspect Skin Care, Dermalogica, Jojoba Company, Medik8, New Me, Payot, and Pelactiv. The makeup section covers eyes, lips, eyebrows, nails, base, lashes, brushes and tools, face, and nail polishes.

Electrical appliances and men's grooming

The electricals section brings together hair straighteners, hair dryers, curling tools, trimmers and clippers, as well as tools and accessories. The premium brands indicated are Bondi Boost, ghd, Hot Tools Professional, H2D, Babyliss PRO, Parlux, and Silver Bullet Electrical. For men, the catalogue includes hair care, grooming, body care, tools and electricals, and shaving, with brands such as Men U, Redken Brews, American Crew, and Keune 1922 by JM Keune, and filters for dandruff, hair loss, dryness, oiliness, and deep cleansing.

Wellness and fashion

The wellness section includes supplements, body products such as cleansers, exfoliants, and shower gels, and sexual wellness items — vibrators and lubricants — with brands such as New Me, Cellife, PlusOne, Smile Makers, Girls Get Off, SkinClinc, and Vush. There is also a fashion category with jewellery, fashion accessories, and Catwalk's own accessories.

Brands and promotions

The catalogue brings together a broad list of hair care, cosmetics, and appliance brands, including 1000 Hour, 12Reasons, 360 Hair, Agadir Argan Oil, Agiva, Alfaparf, American Crew, Ardell Lashes, Aveda, BaByliss PRO, Beauty of Joseon, Biolage, Bondi Boost, COSRX, Color Wow, Davines, De Lorenzo, Dermalogica, D:FI, ELEVEN Australia, evo Hair, Fanola, Fudge Professional, ghd, Goldwell, Hanz De Fuko, Joico, K18, KMS Hair, Kérastase, L'Oréal Professionnel, LELO, Matrix Hair, Medik8, Mermade Hair, Moroccanoil, Nioxin, Olaplex, OPI, Paul Mitchell, Redken, Reuzel, Revlon Professional, Schwarzkopf Professional, Sebastian, Shiseido Professional, Skinstitut, The Jojoba Company, Tigi, Toni and Guy, Wahl, and Wella, among others. The site displayed promotions with discounts of $10 on purchases over $100, $20 on purchases over $200, and $30 on purchases over $300, with the code SAVEMORE, and free shipping for orders from $59. The store also maintains a blog called Backstage.