Beauty Sleep

Beauty Sleep, products for deeper rest

Beauty Sleep is an Australian brand that sells a line of products aimed at improving sleep and nighttime personal care. Its catalog is organized around what the company calls "the ritual," a short routine of products applied before bed. The brand presents itself as the original brand behind the pink mouth tape, a product that, it says, is used by more than 80,000 women.

Product catalog

The shop offers six main products, several of them with customer ratings visible on the site:

• Beauty Sleep Signature Mouth Tape: mouth tape to sculpt the jawline during sleep. It is the best seller, with 542 reviews. Listed price of $49.90, reduced from $59.90.
• Beauty Sleep Collagen Mouth Tape: collagen mouth tape aimed at anti-ageing care during rest. 184 reviews. Price of $49.90, reduced from $59.90. It appears as sold out.
• Beauty Sleep Clarity Nasal Strips: nasal strips to open the airways and make deeper breathing easier. 88 reviews. Price of $29.90, reduced from $39.90.
• Beauty Sleep Overnight Lip Mask: overnight lip mask to hydrate the lips. 120 reviews. Price of $24.90, reduced from $29.90.
• Beauty Sleep Rose Quartz Gua Sha: rose quartz tool for facial massage, described as a 60-second morning ritual.
• Beauty Sleep Travel Tin: travel case for carrying the products.

The catalog is also organized into collections such as mouth tape, nasal strips, tools and accessories, and product bundles.

Origin and history

The company identifies itself as Australian owned and states that it has been operating since 2024. Its founder, Keri, explains that the project was born from the need to create a simple self-care routine after her experience as a mother. The brand explicitly targets a female audience and states that more than 80,000 women use its products.

Ratings and international presence

The site shows an average rating of 4.8 out of 5 based on more than 1,000 reviews. The shop allows users to select country and currency among Australia, the United States, the United Kingdom, Canada, New Zealand, and Singapore, which indicates that it sells its products in those markets.

Communication with customers

The founder sends a daily email with self-care content and personal stories, which the company describes as communication with no spam and the option to unsubscribe at any time.