Adore Beauty

Adore Beauty, Australian beauty and cosmetics store

Adore Beauty is a beauty and cosmetics store with an online presence and a physical store. Its catalogue spans brands such as Kérastase, Medik8 and Redken, and is organised into categories for skincare, makeup, haircare, body, fragrances and wellness. The company presents itself as Australia's leading online beauty and cosmetics store.

Categories and products available

The Adore Beauty site structures its offering into several main sections:

• Skincare: includes products for the face and body, with subcategories such as serums and treatments, moisturisers, cleansers and exfoliants, sunscreens, eye contour, masks, toners and essences, and lip care. It also offers specific sections for Korean and Japanese skincare, and for concerns such as acne, anti-ageing, pigmentation, redness and different skin types.
• Makeup: covers foundation, concealers, powders, highlighters, contour, blush, lipsticks, mascaras, eyeshadows, eyeliners, brow products, nail polishes, palettes, brushes and accessories, as well as Korean makeup and products for sensitive skin.
• Haircare: shampoos, conditioners, dry shampoos, treatments, masks, oils, serums, styling and finishing products, hair colour, electrical tools such as hairdryers, straighteners and curlers, and specific care for blonde, curly, thinning hair, dandruff and scalp. It also includes accessories and value sets.
• Body: bath and shower products, exfoliants, lotions, oils, body serums, treatments for body acne, cellulite, ingrown hair, stretch marks, hand and foot care, sun protection and self-tanners, as well as men's body care and personal hygiene products.
• Fragrances: perfumes for women and men, eau de toilette, body mists, niche fragrances, candles and diffusers, and discovery sets.
• Wellness: supplements such as collagen, vitamins for skin and hair, gut health, proteins, sleep products, intimate care, stress management and products for pregnancy and maternity.
• Gifts: gift cards, options by budget, seasonal gifts such as Father's Day, Lunar New Year, Mother's Day, Valentine's Day and Christmas, as well as gift sets for fragrances, skincare, hair, makeup, candles and wellness.
• Deals and promotions: discount sections for skincare, makeup, hair, fragrances and wellness, with bundles and limited editions.

Featured brands

The Adore Beauty catalogue includes a wide selection of international and Australian brands. Skincare brands include Kérastase, Medik8, Redken, Aesop, Alpha-H, Aspect, Avène, Bioderma, CeraVe, Cetaphil, Clarins, Clinique, COSRX, Dermalogica, Dr. LeWinn's, Ella Baché, Embryolisse, Estée Lauder, First Aid Beauty, FOREO, Hada Labo, INNISFREE, Jurlique, K18, La Roche-Posay, Laneige, L'Occitane, L'Oréal Paris, Medik8, Murad, NUXE, Olaplex, PCA Skin, Peter Thomas Roth, philosophy, among others. Makeup brands include Anastasia Beverly Hills, Benefit Cosmetics, Bobbi Brown, DIOR, e.l.f. Cosmetics, Estée Lauder, Huda Beauty, IT Cosmetics, Jane Iredale, Lancôme, M.A.C Cosmetics, MAKE UP FOR EVER, Maybelline, MCoBeauty, Napoleon Perdis, Nude By Nature, NYX Professional Makeup, OPI, and many more. Haircare brands include Aveda, Davines, De Lorenzo, ELEVEN Australia, evo, ghd, Goldwell, Kérastase, KEVIN.MURPHY, KMS, Matrix, Moroccanoil, NAK Hair, Olaplex, Oribe, Paul Mitchell, Pureology, Redken, among others. Fragrance brands include Armani, Burberry, Calvin Klein, Chloé, Coach, Creed, DIOR, Dolce & Gabbana, Gucci, Guerlain, Hermès, Issey Miyake, Jean Paul Gaultier, Juliette Has A Gun, Kilian Paris, Lancôme, Marc Jacobs, Michael Kors, Miu Miu, Mugler, Narciso Rodriguez, Prada, and others. Wellness brands include JSHealth, among others.

Editorial content and resources

Adore Beauty maintains an editorial section called Beauty IQ, where it publishes articles and guides on beauty products and routines. One example is the article 'How I Got My Glossiest Hair Ever With Redken Acidic Colour Gloss', which shows the use of specific products.

Loyalty programme and promotions

The company has a rewards programme called Loyalty Rewards, which allows customers to use points on promotional items. The site also offers deals and discount sections across different categories.

Presence and contact

Adore Beauty operates mainly online through its website adorebeauty.com.au and has a physical store. The associated postcode is 3070, and the contact phone number is +61 3 9344 1671.

Location and contact

Phone: +61 3 9344 1671