Optically Pty. Ltd.

Australian optical store with its own lab in Sydney

Optically Pty. Ltd. is an Australian optical store that combines online sales of prescription glasses and sunglasses with a physical shop in Edgecliff, Sydney. The company presents itself as Australia's first optical warehouse and operates with wholesale prices, with a catalogue starting at $19 for complete glasses with single-vision lenses.

Its optical lab is in Sydney, which allows it to dispatch online orders within 72 hours. The company describes itself as a specialist in lens fitting and glazing, work it carries out directly in its warehouse.

Glasses and frames catalogue

The range covers prescription glasses and sunglasses for women, men, and children, as well as a line of designer glasses. The catalogue is organised by frame shape, colour, material, and style:

• Shapes: round, rectangular, square, aviator, cat eye, oval, oversized, and browbar.
• Materials: acetate, metal, titanium, and wood.
• Frame styles: full rimmed, semi rimmed, and rimless.
• Colours: transparent, black, brown, tortoiseshell, grey, gunmetal, multi-coloured, gold, pink, blue, and green.
• Sunglasses: polarised, tinted, transition, and mirrored, in aviator, wayfarer, clubmaster, double bridge, geometric, keyhole, and rimless styles, among others.

Designer brands

The company identifies itself as an authorised retailer of several eyewear brands, including Carolina Herrera, Carrera, Carrera Ducati, Fossil, Hugo Boss, Jimmy Choo, Kate Spade New York, Marc Jacobs, Seventh Street, and Tommy Hilfiger. It also states it is an authorised distributor of Essilor in Australia.

Lenses and reglazing service

In addition to selling complete glasses, Optically offers a reglazing service, which consists of replacing the lenses in an existing frame with new ones made to the customer's prescription. The lens catalogue is organised by use:

• Computer and blue light lenses.
• Progressive lenses.
• Bifocal lenses.
• Distance use lenses.
• Reading lenses.

The reglazing service applies to both designer frames and prescription sunglasses.

Health fund coverage and purchasing

Optically is listed as a registered eyewear provider with nearly all Australian health funds. After purchase, the company issues an itemised invoice that the customer can present to their health fund to claim reimbursement, depending on their policy's level of cover. The company notes that most of its customers are able to claim their optical purchase in full.

Purchases can be made online or at the Sydney shop, where frames can be tried on in person. The company offers personalised service by phone or text message to request direct quotes.

Shipping, returns, and price guarantee

Online orders are dispatched from Sydney within 72 hours. The company accepts returns at any time within 60 days of purchase, provided the glasses are in their original condition with the original packaging; returns of used glasses are not accepted. Optically also applies a price guarantee: if the customer finds prescription glasses made in Australia at a lower price, the company matches that offer and reduces it by an additional 5%.