Insuranceline

Insuranceline: life insurance, income protection and funeral insurance in Australia

Insuranceline is an insurance brand that offers three main products: life insurance, income protection and funeral insurance. The company presents itself as a specialist in these three areas and offers the possibility of obtaining online quotes for each of them.

Products and cover

• Life insurance: provides a lump sum payment of up to $1.5 million so that the family can cover everyday expenses such as bills, school fees, rent or mortgage. It includes serious illness cover called Severity Based Illness Cover.
• Income protection: provides a steady income when the insured person cannot work due to serious illness or injury, in order to help them cover their bills.
• Funeral insurance: helps the family to meet funeral costs and other unexpected expenses, with cover of up to $15,000. There is a specific variant for seniors.

The company also offers a cover calculator and a claims section for existing customers.

Promotion current at the time of analysis

The site indicated an offer of $100 off the first year's premium for new customers who took out a life insurance, income protection or funeral insurance policy. The discount was spread across the first year's premium payments and required keeping the policy for twelve months, unless paid annually. The promotion applied once per policy and did not extend beyond the first year. The company reserved the right to modify or withdraw the offer for future customers.

Awards and ratings

The website displayed awards for 2022, 2023 and 2025, without specifying the awarding body. It also included a space for customer reviews on Trustpilot.

Legal information and issuing entities

Insuranceline is a trading name of TAL Direct Pty Limited, located at Level 16, 363 George Street, Sydney NSW 2000, ABN 39 084 666 017 and AFSL 243260. Life insurance benefits are issued by TAL Life Limited, ABN 70 050 109 450 and AFSL 237848. Involuntary unemployment cover is issued by Hallmark General Insurance Company Ltd, ABN 82 008 477 647 and AFSL 243478. The company promotes its products and offers legal documentation such as product disclosure statements (PDS), the financial services guide and the life insurance code of practice.

Customer service and policy management

Existing customers can access their account, submit claims, pay overdue premiums, download forms and nominate beneficiaries. The company also has channels for enquiries, complaints and media contact. For enquiries related to funeral insurance policies or difficulties paying premiums, the site indicated a phone number and the possibility of sending a message.

Location and contact

Level 16, 363 George Street, Sydney NSW 2000