Bprimal

Bprimal, barefoot shoes for adults and children in Australia and New Zealand

Bprimal is a store specialising in minimalist and functional footwear operating in Australia and New Zealand. Its catalogue focuses on barefoot shoes with a wide toe box, zero or low drop, flexible and lightweight sole, designed to encourage natural foot movement. The company presents itself as a benchmark in this segment in both countries and distributes both international brands and its own products.

A wide catalogue for women, men and children

The range is organised by gender and age —women, men and children— and covers multiple uses: casual footwear, sneakers, boots, formal shoes, sandals and slides, gym and active footwear, road and trail running, hiking, vegan footwear and options for the office or leisure time. The store also maintains a second-hand section under the name PreLoved.

Among the brands distributed are Lems, Vivobarefoot, Altra Running, Freet, Joe Nimble, Notace, Be Lenka, Barebarics, Shapen, Xero Shoes, Shamma Sandals, Groundies, Colloni, DexShell, Fasciitis Fighter, Pedag, P.R Gear and Restorate, as well as the own brand Bprimal and its children's line Bprimal Kids.

Accessories for foot health

Beyond footwear, Bprimal sells five-toe socks —in no-show and crew versions, in cotton and merino wool—, toe spacers such as Correct Toes, insoles, laces, metatarsal pads, massage products and shoe care. It groups these items under the heading of foot health and offers discounted bundles.

Training and resources on transitioning to barefoot

The company supports sales with educational content: guides for choosing the right size, articles on moving from conventional footwear to barefoot and online courses. With every online order it includes at no cost the five-day Foot Fundamentals course, valued at $99, designed by health professionals. The programme combines exercises guided by its head physiotherapist, short tutorials on natural footwear, insoles and walking form, and a printable manual with QR codes for access to each session. It also offers in-store workshops that can be booked.

Shipping, returns and payment methods

The site states free shipping in Australia for orders over $250 and same-day dispatch for purchases made before 12:00 AEST. The returns policy is 60 days, with free and immediate exchanges. Payment can be split using AfterPay and PayPal, available at checkout.

Sustainability and environmental commitment

Bprimal states that its mission includes reducing environmental impact: it plants a tree for every purchase, uses environmentally friendly packaging and affirms its commitment to innovation and community engagement to encourage more sustainable consumption habits.

Physical presence in Sydney and Melbourne

The company has a store in Neutral Bay (Sydney) and in Northcote (Melbourne), and announces the upcoming opening of a store in Brisbane. These locations allow in-person advice and the holding of workshops on barefoot shoes.