True Protein

True Protein: all-natural sports supplements made in Australia

True Protein is an Australian company dedicated to producing sports and nutritional supplements of natural origin. Its catalogue is built around protein powders, creatine, collagen, protein snacks and formulas aimed at digestive wellbeing, performance and recovery. The company states it was founded with the intention of reimagining the supplement market through authentic, transparent ingredients, with no artificial colours, flavours or fillers, and with readable ingredient panels.

Protein and performance catalogue

The protein range includes WPI 90, described as the brand's purest whey isolate for lean muscle; WPC 80; complete plant protein with digestive enzymes; and an ultrafiltered all-natural protein shake that, according to the company, took five years to perfect. It also sells protein bars made with wholefoods, whey and collagen, and a balanced meal replacement shake. Performance products include Creapure Creatine, Creatine Mono, Magnesium+, Pro Define, PRE, Sleep, Non Stim PRE, Endurance, Gut Health, Electrolyte Greens and a menopause formula. The brand organises part of its range by goal: lean muscle, weight loss, health and wellbeing, performance, recovery, endurance and menopause support.

Natural approach and quality control

The company maintains that its products are 100% natural, with no artificial additives, and that they undergo third-party substance testing. It sources raw materials from around the world and blends them in its own Sydney facility, with full control over the manufacturing process and an in-house quality control team. This combination of global sourcing and local production is one of the cornerstones of its proposition.

Backing from professionals and athletes

True Protein has the backing of a network of accredited sports dietitians, health professionals, athletes and teams. Among those linked to the brand are accredited sports dietitian Eliza Freney, CrossFit athletes Jay Crouch and Khan Porter, Olympic runner Genevieve Gregson, UFC athlete Jack Maddalena and Olympic decathlete Cedric Dubler. The company states that its priority is to support customers and that network of professionals, athletes and sports teams.

Community and shopping experience

The company's website includes a quiz to get a personalised plan, a blog with recipes and content on nutrition, meal prep, exercise and lifestyle, and a referral programme. The online store offers free shipping on orders over $125 and gifts a microfibre gym towel on orders over $200, according to the promotion in place at the time of analysis. The brand also offers samples, packs and bundles, gift vouchers and a section of HASTA-certified products. The company says it has been dedicated to sports nutrition for ten years.