Beauty Amora

Beauty Amora, Asian cosmetics with a Sydney warehouse

Beauty Amora is an Australian online store dedicated to selling beauty and personal care products from Asia. Its catalogue is organised around Korean, Japanese and Chinese brands, and includes items from names such as Beauty of Joseon, medicube, SKIN1004, Dr. Althea, ANUA, CELIMAX, Rejuran, Kérastase, TIRTIR, VT, peripera, Mary&May, EQQUALBERRY, Dr. Jart+, The Saem, MISSHA, JUNGSAEMMOOL, Shiseido, ILLIYOON, Pyunkang Yul and d'Alba, among many others.

Categories and available products

The store structures its offering into broad areas of facial care, makeup, hair and body, tools and oral care. Within facial care are sheet masks, sunscreens, essences and serums, ampoules, lotions and emulsions, moisturisers, spot treatments, toners and mists, as well as products specifically for the eye contour. Makeup covers BB and CC creams, blushers, concealers, cushions and refills, primers and colour correctors, foundations, highlighters and shading, powders, brow pencils, eyeliners, eyeshadows, false lashes, mascaras, lip tints and glosses, lip pencils, lipsticks, palettes and contact lenses.

The hair and body section includes hair dyes, waxes and hair liners, hair treatments, body lotions and creams, shower gels and soaps, body exfoliants, foot and hand care, as well as oral hygiene products and manual toothbrushes, including a children's line. The tools category brings together facial cleansing devices, razors and trimmers, eyelash tools, skincare electronics, facial massagers, mask accessories, brushes, makeup applicators, nail tools, hair accessories and oral care devices.

Featured brands in the catalogue

The brand list is extensive and combines widely known names with niche labels. Among the Korean ones are 3CE, A'PIEU, Abib, ANUA, APRILSKIN, AXIS-Y, BANILA CO, Beauty of Joseon, Benton, beplain, Biodance, BIOHEAL BOH, BRING GREEN, ByWishtrend, CARE:NEL, CELIMAX, Cell Fusion C, CENTELLIAN 24, CLIO, CNP LABORATORY, COSRX, Dasique, Dear Klairs, Dr. Althea, Dr. Jart+, Dr. Ceuracle, Dr. G, Elizavecca, ETUDE, Goodal, haruharu wonder, heimish, HERA, Holika Holika, I'm From, I'M MEME, ILLIYOON, Innisfree, Isntree, ISOI, iUNIK, JAYJUN, JMsolution, Jumiso, JUNGSAEMMOOL, KAHI, KLAVUU, Laneige, Ma:nyo, MEDI-PEEL, medicube, Mediheal, MISSHA, mixsoon, MIZON, NATURE REPUBLIC, NEOGEN Dermalogy, numbuzin, PERIPERA, PURITO SEOUL, Pyunkang Yul, Rejuran, Romand, Round Lab, ROVECTIN, Secret Key, Shangpree, SKIN1004, SKINFOOD, SOME BY MI, Sulwhasoo, The Face Shop, The Saem, TIRTIR, TONYMOLY, Torriden, Unleashia, VT and Wellage.

There are also Japanese and other international brands such as Canmake, Cezanne, DHC, Dove, Kao, Kikumasamune, Kose, Kracie, LION, LuLuLun, Mandom, MUJI, Naturie, OMI, Rohto Mentholatum, SANA, Shiseido, Shu Uemura, SK-II, Utena, Yanagiya, as well as international names such as Bioderma, CeraVe, Clarins, Clinique, Elizabeth Arden, Estée Lauder, Filorga, Givenchy, Guerlain, Kérastase, Kiehl's, L'Occitane, L'Oréal Paris, La Mer, La Roche-Posay, Lancôme, Laura Mercier, Moroccanoil, Nars, Nivea, Nuxe, Olaplex, Olay, The Body Shop and SkinCeuticals.

Shipping and customer benefits

The store advertises free shipping on orders over 48 Australian dollars and delivery within one to four days from its Sydney warehouse. It has a membership programme with 15% off for new members and A-POINTS accumulation. The site also shows a coupon and limited-time offers system, with discounts varying according to order value and specific promotions on certain brands and products.

Promotions and catalogue selections

The catalogue includes sections for new arrivals, best sellers, flash deals, clearance and packs, such as the AMORA SET bundle. Featured products include Beauty of Joseon's Relief Sun sunscreen with rice and probiotics, the same brand's Revive Eye Serum with ginseng and retinal, d'Alba's White Truffle First Spray Serum, ANUA's Azelaic Acid 10 Hyaluron Redness Soothing Serum, The Saem's Cover Perfection Tip concealer, MISSHA's M Perfect Cover BB Cream, TIRTIR's Mask Fit Red cushion, JUNGSAEMMOOL's Essential Skin Nuder cushion, Kérastase's Genesis anti-hair loss serum, Shiseido's Fino Premium Touch hair mask, ILLIYOON's Ceramide Ato Concentrate cream and medicube's Age-R Booster Pro device, among others.