Follow

Follow, water equipment for wakeboarding and life by the water

Follow is an Australian brand that designs and sells life jackets, wetsuits, accessories and clothing for wakeboarding and for everyday life in water environments. Its catalogue is organised into sections for men, women and children, and includes specific lines of life jackets approved under Australian regulations, wetsuits, helmets, travel bags and pet accessories.

The brand presents itself as a creator not only of products, but of a lifestyle linked to water. Its motto "Tested in Australia. Developed for the World" sums up a proposition that combines in-house development and validation in real conditions of use.

Life jackets and water safety

The life jacket range is one of the main pillars of the catalogue. It includes models with AUS Approved and AUS Standard Approved certification, differentiated by audience: men, women and children. Notable references include the Affix, Gratis, Affiliate, Harmony, P1 Traction, Corp, Global Youth, Corp Jr and Corp Infant models, with prices at the time of analysis ranging from 139 to 299.99 Australian dollars.

The brand also offers wake and wakesurf packages that combine products related to these sports, such as handles, mainlines and helmets.

Wetsuits and technical garments

The wetsuit section includes steamers, springsuits, neoprene tops and jackets. The P1 Ocena, P1, Pro and Corp models appear in different thickness and cut configurations, with prices at the time of consultation ranging from 150.99 to 499.99 Australian dollars. The brand also sells 20k/20k jackets and garments with UPF 30+ sun protection.

The construction of the products relies on materials such as neoprene, cotton and fabrics with DWR treatment, according to the technical information published by the brand itself.

Men's and women's clothing

Follow has men's and women's clothing collections designed for life around the water. The women's line is described as a proposition focused on comfort, with soft textures, freedom of movement and careful details. It includes t-shirts, sweatshirts, pants, shorts, jackets and accessories such as beanies, socks and towels.

The men's collection covers short and long sleeve t-shirts, pants, shorts, outerwear jackets and technical garments. Some standout items are the All Day Pants, Tech Shirt, Travel Shirt, Hybrid Tee and All Day Shorts.

Project One and sustainability criteria

The brand runs an initiative called Project One, aimed at incorporating more sustainable design and construction decisions. When a product bears the Project One logo, it indicates that a material, adhesive, finish or construction system has been used that represents a more sustainable version compared to available alternatives. Follow states that it works with manufacturers of neoprene, fabrics and cottons taking environmental implications into account.

Collaborations and validation in the wake environment

The catalogue includes collaborations with athletes such as Ashley Hebert and Emma Galusha, who share their favourite products from the brand. Also notable is the Follow x Pro Guarding collaboration, presented as equipment tested in Australia by real users of the water environment.

The brand maintains an active presence on digital channels and offers subscribers a 10% discount on their first order, as well as information about launches and promotions.