Premium Sport Tours

Premium Sport Tours, sports travel agency in St Kilda

Premium Sport Tours is an Australian travel agency based in St Kilda (Victoria) dedicated to organising travel packages and selling tickets for major international sporting events. The company presents itself as one of Australia's oldest sports travel companies, operating since 1992, and claims to have organised more tours for a wider variety of sporting events than any other operator in the country.

Its offering combines event tickets, accommodation and transport in a single package, with the aim of resolving the usual difficulties of accessing highly sought-after competitions. The company also operates tours hosted by prominent athletes in the relevant discipline, who travel alongside the agency's own staff.

Events and destinations in the catalogue

The agency's catalogue covers tennis, cricket, rugby, motorsport, horse racing and netball, among other disciplines. The events advertised on the site include:

• Australian Open 2027, at Melbourne Park.
• Wimbledon, with Debenture tickets.
• South Africa Cricket Tour 2026, featuring three Test matches between Australia and South Africa.
• India Cricket Tour 2027, presented as a fully escorted tour.
• Rugby League Las Vegas 2027, coinciding with the start of the NRL Telstra Premiership season.
• State of Origin Auckland 2027 (game two of the series) and State of Origin 2027, the latter pending confirmation and with interest registration open.
• Singapore Grand Prix 2026, at the Marina Bay Circuit.
• MotoGP Grand Prix of Australia 2026 and Malaysian MotoGP 2026.
• Melbourne Cup 2026, described as a four-day carnival of racing, food, fashion and entertainment.
• Netball World Cup Sydney 2027, with 16 teams and twelve days of competition.
• Darwin Cup 2027, presented as an outback racing carnival.

The agency also sells tickets for the English Premier League (EPL) through a dedicated section of the site.

Accreditations and official operator status

Premium Sport Tours identifies itself as a Licensed Travel Agent (31914 VIC) and states its membership of the International Air Transport Association (IATA) and the Australian Travel Industry Association (ATIA), with membership number 3781. It also holds ATAS (AFTA Travel Accreditation Scheme) accreditation A11017.

The company states that it has been appointed official operator or authorised reseller by sports bodies, and lists the following distinctions:

• Melbourne Cup: Official Travel Operator.
• The Ashes: Licensed Travel Operator.
• F1 Singapore: Official Reseller.
• Australian Open: Official Travel Agent.

The site also indicates that the company was nominated by ATIA for the Most Outstanding Wholesaler 2026 award at the National Travel Industry Awards.

Structure and stated activity

The company reports a team of eight people and cumulative figures of more than 200 tours completed, more than 25 years in operation and more than 6,000 clients. Its staff includes a management team with specific training in the field of travel and tour operations.

The company notes that its longevity in the sector has allowed it to maintain relationships with local and international organisations, and that its network of professional contacts underpins the reliability of the services it sells.

Location and contact

Waldorf Building Suite 6, 155 Fitzroy Street, St Kilda VIC 3182 · Email: premium@sporttours.com.au