Waters Co Australia

Waters Co Australia: water filtration for the home

Waters Co Australia is an Australian supplier specialising in water filtration and purification systems for domestic use. Its catalogue covers benchtop filters, filter jugs, portable filters, under-sink filters and shower filters, as well as a wide range of replacement filters and spare parts. The company presents itself as a provider of safe drinking water and states that its systems remove up to 99.9% of contaminants.

Benchtop filtration systems

The brand's flagship product is the BIOMAX 4-Stage Drinking Water System, a four-stage system that, according to the company, removes up to 99.9% of fluoride, microplastics, pesticides, pathogens, viruses, organic and inorganic chemicals, microorganisms and heavy metals such as lead, copper, aluminium and mercury. The result is alkaline mineral water that the firm describes as safe, great tasting, energised, ionised and magnetised.

The benchtop range includes several models with different capacities:

• BIO 400 and BIO 400 MAX, 5.25 and 7 litres respectively.
• BIO 500 and BIO 500 MAX, 5.25 and 7 litres.
• BIO 1000, 10 litres, available in grey and black.
• Waters BioMax, the four-stage system.

Jugs and portable filters

For those looking for more compact solutions, the company sells the 1-litre AceBio+ jug, which produces alkaline mineral water, and the 1.5-litre MyWaterJug, which is also sold in packs with replacement filters. In the portable segment there is the 600 ml Waterman, designed to take filtered water away from home.

Shower filters and water for skin

The Therapy Shower Filter line is aimed at caring for skin and hair during showering. According to the company, it reduces chlorine, rust and sediment, and is available in neutral, lemon or lavender fragrance versions. Each filter lasts up to six months for two people with average daily use.

Replacement filters and spare parts

Waters Co Australia maintains an extensive catalogue of replacement filters designed to fit the Waterman, AceBio, BMP Ace, Bio 400, Bio 500 and Bio 1000 systems. It also offers spare parts for the Waterman, AceBio+, BMP Ace, Bio 400, Bio 500, Bio 1000, Bio 1100 models and the shower filters. The company states that the replacement parts are made with quality materials to reduce contaminants such as chemicals, heavy metals and bacteria.

Track record and guarantees

The firm declares a track record of more than 40 years in Australia, with activity since 1984. Its commercial terms include free shipping on orders over $299, a 30-day satisfaction guarantee to try the products and a lifetime warranty subject to availability on the filtration systems. The company states that its products have been independently laboratory tested and certified.

Presence and sales channels

Waters Co Australia operates mainly through its online store, with buy now, pay later options via Zip and AfterPay. The company has an affiliate programme, wholesale registration and a referral programme for customers. Its ambassadors include names such as Alexx Stuart, Peter Robertson, Georgia Harding, Dr Peter Dingle, Helen Padarin and Jordan Pie, presented as wellness experts and elite athletes who use its products.

Educational content and comparisons

The site includes a learning centre with articles on filtration technology, types of water filters, health and water, the company's history and awards, and perfluoroalkyl substances. It also publishes comparisons with other brands and products on the market, such as Brita, Earths Water Australia, Ecobud, Zazen, Aquasafe and Complete Home Filtration, as well as guides on the difference between benchtop filters, under-sink filters and jugs.