Compare The Market

Compare The Market, Australian comparison site for insurance, energy and financial products

Compare The Market is an Australian comparison platform that brings together insurance, energy plans and financial products in one place. According to its own presentation, it allows you to compare more than 1,000 products and over 100 brands across more than 12 categories. The service is offered free of charge and the company states that it does not favour any brands over others within its comparison tool.

The company presents itself as "Australia's #1 for comparison" and claims to have accumulated 23 million comparisons. Its comparison technology is described as proprietary, secure and free, and the company maintains that its team has been helping Australian consumers look for better deals for over a decade.

Comparison areas

The site's catalogue covers a broad set of insurance and household service categories:

• Car insurance: comprehensive cover, third party fire and theft, third party property damage, CTP/Green Slip insurance and policies for drivers under 25.
• Home insurance: contents, building, landlord and flood.
• Health insurance: overseas visitor health cover, extras only cover and guides on waiting periods and ambulance trips.
• Travel insurance: domestic travel, ski holiday travel and a seniors guide.
• Pet insurance: for cats and dogs, with information on types of cover.
• Life insurance: life, TPD, trauma and policies for families, plus information on how health affects cover.
• Income protection: types of cover, the process for getting covered and how payouts work.
• Business insurance: public liability, professional indemnity and cover by industry.
• Energy: electricity and gas for homes and businesses, green energy options and plans by state (ACT, NSW, QLD, SA and VIC).
• Home loans: home loan comparison, information on refinancing, pre-approval, stamp duty calculator and a first home buyer guide.
• Other services: international money transfers, fuel price comparison and the Simples app.

Tools and resources

In addition to the comparison tool, the site offers decision-support tools: borrowing power calculators, property and suburb reports, guides on interest rates and a home loans dashboard (My Home Loans Dashboard) with an online application option. It also has the Simples app, available for download, which centralises some of these services.

History and structure

The company started operating in 2012 with a small team and, according to its own description, has grown to more than 400 employees. Its founder is Aleksandr Orlov. The company that owns the site and the brand is Compare The Market Pty Ltd, with ACN 117 323 378, AFSL 422926 and ACL 422926. The company publishes financial services guides for general insurance and life insurance products, as well as a credit guide.

Ratings and presence

The site shows an average rating of 4.5/5 and collects ratings of 4.4/5 from 3,334 reviews and 4.7/5 from 2,799 reviews, with a reference date of 30/06/2026. The company states that its expertise is in demand from the media and offers a section with its media partners.

Scope of the comparison tool

Compare The Market warns that it does not compare all products in the market or all brands in every case, and refers to its "Who we compare" page to see which brands are included in each category. The site allows you to compare quotes and purchase products from participating brands in health, car, travel, life and income protection insurance, home and contents insurance, energy plans and home loans.