CampaignAgent

CampaignAgent: real estate marketing funding in Australia

CampaignAgent is an Australian company founded in 2016 that operates at the intersection of real estate, technology, marketing, strategy, and finance. Its activity focuses on providing Pay Now, Pay Later solutions for Vendor Paid Advertising (VPA), as well as other financial and payment products linked to the property sale cycle. The company is part of REA Group Ltd, a company listed on the Australian Securities Exchange (ASX: REA), and holds Australian Credit Licence 516432.

Pay Now, Pay Later for vendor advertising

The main product allows vendors to finance the marketing campaign recommended by their real estate agent. According to company information, the available amount can be up to AUD 25,000 or 2% of the estimated sale price, whichever is greater, subject to approval. The payment term is up to six months, with a flat fee of 7.65% and no penalty interest. Repayment must occur on the earliest of the following: settlement of the sale, early deposit release, withdrawal of the property, expiration of the agent's sales authority, or the Pay Later Date, set at six months from loan commencement.

In addition to advertising, financing can be used for property preparation and styling (staging), and for hiring professionals and rental services to present the property in the best possible way. The company states that over 300,000 vendors have used its payment solutions to manage marketing costs and invest in their sale strategy.

DepositNow: access to capital before settlement

DepositNow allows vendors to access equity in the property they have just sold, provided they have an unconditional contract of sale and meet eligibility criteria. The goal is to facilitate the purchase of a new home while the sale of the previous one is completed, reducing the gap between the two transactions. The service is subject to approval and conditions.

DepositPay: digital deposit payment

DepositPay is a complimentary service that the vendor's agent offers to buyers. It consists of a structured digital payment pathway that aims to reduce the risk of fraud and errors in deposit payments. The company warns that DepositPay does not guarantee the absence of fraud.

PMPay: property management payments

PMPay is CampaignAgent's solution for property management costs, which can be irregular and unexpected. The product allows agents to offer their landlords payment options with Visa, Mastercard, AMEX, Apple Pay, Google Pay, UnionPay, and BPAY.

Integration with agents and agencies

The company targets homeowners, listing agents, agency principals, and operations teams. For agents, CampaignAgent's technology integrates with leading real estate CRMs, allowing them to manage vendor payments without the agency having to process their data directly. For agencies, the company notes that it can free up working capital and eliminate upfront advertising costs. For operations teams, the system aims to simplify payment processes and avoid mismatches and client complaints.

Social commitment

CampaignAgent partners with Homes for Homes, an organisation whose mission is to ensure that every person in Australia has a safe and affordable place to sleep. According to data cited by the company, every night 122,000 people in Australia sleep homeless, while another 1.5 million live in serious housing stress. The partnership is channelled through fundraising via the sale and resale of properties when marketing costs are paid through CampaignAgent.

Location and contact

511 Church St, Richmond, VIC 3121, Australia · Phone: 1300 882 622 · Email: support@campaignagent.com.au