VistaPrint

VistaPrint: online custom printing for small businesses

VistaPrint operates in Australia through vistaprint.com.au as an online printing and customisation platform aimed at small businesses. Its proposition combines a broad catalogue of printed and customised products with design tools and digital services, so customers can create, preview and order their materials without intermediaries. The company presents itself as a solution for businesses to promote themselves effectively, and its offering ranges from commercial stationery items to signage, packaging, clothing and gifts.

Marketing materials and business stationery

The catalogue includes business cards in various formats (traditional, premium, unique, standard, rounded corners, square, folded, oval, circle and next-day delivery), as well as flyers and pamphlets, postcards, brochures and booklets, folders and notebooks, magnets, menus, tabletop signs, door hangers and vouchers or loyalty cards. In business stationery there are letterheads, bookmarks, notebooks, pads and journals, envelopes and mailing supplies, stamps and ink, note cards and business invitations. Office supplies such as mugs, pens, pencils and markers, calendars and desk accessories are also offered.

Signage, large format and displays

The print advertising and office signage section brings together banners and flags, hanging and standing banners, posters and rigid signs, corflute signs, car signs, canvas prints, display signs, tabletop signs, table covers, event displays and tents, decals and stickers for car, wall, floor and window, signage accessories, foam boards, vinyl banners, pull-up banners, magnetic car signs, outdoor A-frames and political signs. Navigation allows filtering by industries such as retail, hospitality, fitness and wellness, trades, beauty, hair and nails, professional services and artists or creators.

Labels, stickers and packaging

Within labels and stickers are included sheets of custom stickers, return address labels on sheets, waterproof sheet stickers, roll product labels, waterproof and clear rolls, return address labels on rolls, foil labels, die-cut stickers and kiss cut stickers, holographic, bumper stickers, decals for car window, door and window, reusable wall decals, circle stickers, oval stickers, rounded rectangle stickers, rounded square stickers, scalloped stickers, heart-shaped stickers and arched stickers. In packaging there are boxes and mailing bags, shipping boxes and envelopes, shipping labels, stamps and ink, polythene bags, packaging accessories, paper bags, hang tags, product labels, packaging inserts, mailer boxes, paper cups, adhesive tape with adhesive, shipping boxes, water-activated packing tape and custom shipping envelopes.

Clothing, bags and promotional products

The textile offering includes t-shirts, polo shirts, dress shirts, jackets and vests, hoodies and sweatshirts, pants and shorts, aprons, tote bags, backpacks, drawstring bags, cooler bags, luggage, gym and duffle bags, messenger bags, briefcases, laptop bags and paper bags. In accessories there are caps, beanies and brim hats. There is sportswear and teamwear for soccer, basketball and other sports, in unisex, men's, women's and kids' versions, long and short sleeve, crew-neck and V-neck, backside printing, quick dry, 100% cotton and workwear. New arrivals, best sellers, fast track delivery, no minimum order quantity and options for groups and teams are indicated, as well as different printing technologies and engraved products. In the drinks and gifts section appear mugs, water bottles, travel mugs, tumblers and cups, glassware, stubby holders, drinkware sets and accessories, as well as lifestyle items such as keyrings, games and toys, healthcare products, travel essentials, tools, housewares, beauty and bath, blankets, towels, golf accessories, mouse pads, music and audio, USB flash drives, chargers and power banks.

Design, web and digital tools

VistaPrint complements printing with design and digital presence services. It offers logo design, an AI logo maker, logo design services, free website creation with Wix, obtaining your own domain, business email, social media templates (Instagram posts, stories, Facebook templates, Facebook covers, YouTube thumbnails, X/Twitter templates and professional posts) and a business name generator. It also allows working with a professional designer to create a design from scratch or give a seasonal or themed twist to the logo, and offers free social media content and the possibility to claim a domain name.

Programs for businesses, resellers and teams

The company has a corporate pricing program, a ProAdvantage reseller program to print and ship directly to customers with wholesale conditions, and corporate solutions for larger teams with exclusive pricing, dedicated support and simplified ordering. It also has a brand kit that brings together recommended products and custom templates to maintain a consistent identity. The site shows a 15% welcome offer for the first order with the code NEW15, valid only for new customers, single use and not combinable with other offers or discounts, and announces free standard shipping on orders over $75.

Seasonal and gift catalogue

The catalogue includes a Christmas selection with Christmas cards, wall, desk, magnetic and poster calendars, personalised mugs, photo books, housewares, personalised Christmas ornaments, mini gift cards, Christmas stockings, Santa sacks, stamps and ink, pet photo gifts, Christmas packaging, postcards, sheet stickers, A-frames, vinyl banners, corflute signs, paper bags and gifts for her, for him, for Secret Santa, for kids and teens, for employees and customers and by price range. There is also a wedding shop with invitations, save the dates, invitation suites, ceremony and reception essentials, parties and showers, thank you and keepsakes, and an invitations and cards section with invitations and announcements, thank you cards, greeting cards and Christmas cards. In home and photo gifts are offered canvas prints, wall art and framed prints, photo books, tabletop decor, calendars, pet photo gifts, personal stationery, note cards, envelopes and mailing, notebooks, pads and journals, pens, pencils and markers, bookmarks and stamps and inks.