Dresden Vision

Dresden Vision: modular glasses made in Australia

Dresden Vision is an optical retailer and dispensary that sells prescription, progressive, reading and sunglasses, as well as accessories. Its offering is built around lightweight, modular-design frames made in Australia, which the company presents as sustainable and covered by a ten-year warranty on the frame.

The catalogue starts at an entry price of $59.95 and is organised into several product families: prescription glasses, progressive glasses, prescription sunglasses and progressive sunglasses. The company also offers the option to virtually try on certain models using the "Try me on" feature.

Modular, mix-and-match frames

The brand's distinguishing feature is the combination of arms and frame fronts, so the wearer can mix colours and parts. The company describes the frames as ultralight and flexible, able to bend without breaking, water-resistant and of universal design. Models mentioned include Gingerbread, Clear Frost, Raspberry Cordial, Mint Julep, Koala Grey and Power Pink, with combinations such as fronts and arms in different colours.

Promotions and customer programme

The site advertises 40% off all extra pairs and a 40% welcome offer on the first order when you create an account. It also mentions the Welcome40 referral programme and the option to upgrade lenses to a blue light filter.

Optical services and geographic coverage

In addition to selling glasses, Dresden Vision provides eye tests and glasses adjustments in its stores. The company operates in Australia, Canada, New Zealand and internationally, and maintains a help section for enquiries.

Customer reviews

The testimonials collected on Google highlight the speed and ease of replacing damaged frames under warranty, the value for money, the variety of frames and the staff's service during eye tests. Several reviews come from customers in Newtown, West End, Geelong and Fitzroy.