On The Nose

On The Nose: reading glasses, sunglasses and watches with a retail network

On The Nose is an Australian online store that sells reading glasses, sunglasses, watches and a range of optical and lifestyle accessories. Its catalogue is organised into categories such as men's and women's reading glasses, blue light filtering lenses, polarised and UV400 sunglasses, magnifying sunglasses, watches, accessories and everyday aids.

Reading glasses and eye protection

The reading glasses section includes models for men and women, as well as options with blue light filtering. It also offers sunglasses in women's, unisex and kids' versions, with clip-on, polarised and UV400 variants. Within the magnifying sunglasses category, the store distinguishes between compact models and those with blue light filtering.

Watches and accessories

The watches section includes the TONY+WILL brand and the Impulse line, with traditional, stretch mesh, bangle, kids', nurses' and digital models. Accessories cover cases for reading and sunglasses, chains, straps, cleaning cloths, wipes and sprays.

Everyday aids and tech gifts

The store also sells lifestyle aids such as gel sleeves and tech gifts including smart watches, earphones, phone chargers, speakers and phone holders.

Retail network

On The Nose distributes its products through an extensive network of pharmacies, bookshops and retail outlets in Australia and New Zealand. Outlets include chains such as Priceline Pharmacy, Amcal Pharmacy, Terry White Chemmart, Capital Chemist, Blooms The Chemist, Life Pharmacy, Unichem Pharmacy, Paper Plus, Dymocks, Readings, Mitre 10 and Newsagency, among many others. The company offers a retailer login portal.

Online presence

The store operates exclusively through its website, with registration, login, wishlist and shopping cart features. The site includes a blog and an internal search function.