Clearly

Clearly, an online optical store with a presence in Australia

Clearly is an optical store that operates online and sells prescription glasses, sunglasses and contact lenses. Its catalogue is organised by product type, by brand and by price range, and includes both budget frames and a selection of designer labels. The company presents itself as part of the Luxottica group and its Australian store serves customers in English.

Prescription glasses and sunglasses

The frame range covers models for women, men and children, as well as a clearance section and accessories. Featured brands include Ray-Ban, Oakley, Armani Exchange, Michael Kors, Ralph by Ralph Lauren, Coach, Versace, Persol, Jimmy Choo, Gucci, Burberry and Diesel, along with Clearly's own collections. The store groups part of its catalogue into categories such as new arrivals, luxury selection, trends and frames for outdoor activities and sports.

The purchase process allows you to choose the frame, enter your prescription, select the lens type and thickness and add treatments. Lenses on offer include Transitions® Ultra Dynamic, blue-violet light lenses, multifocal, polarised and progressive lenses, as well as various indices and coatings.

Contact lenses and eye care

The contact lens section includes brands such as everclear™, ACUVUE®, Biofinity®, DAILIES®, Air Optix®, Biotrue® and clariti®, among others. The store classifies them by wearing frequency (daily, biweekly or weekly and monthly) and by prescription type (single vision, multifocal, toric or for astigmatism and coloured). It also sells maintenance accessories, solutions, drops and eye care products and vitamins.

Services and purchase guarantees

Clearly offers 24/7 customer service, fast shipping, free returns for 30 days and a price match guarantee. The company states that it allows you to claim optical benefits from health funds and that it accepts pay now or pay later with PayPal. It also has a tool to try on frames from home and a contact lens reorder system in just a few steps.

Clearly Club loyalty programme

The company runs a free loyalty programme, the Clearly Club, in which purchases accumulate points (one dollar equals ten points) and allow you to move up levels and access rewards, exclusive gifts and discounts of up to 35%. Members also receive occasional promotions, such as extra points for purchasing everclear™ lenses or Clearly frames.

Subscription and catalogue promotions

The store offers a subscription service with 20% off every order and free standard shipping. The site also displayed temporary promotions, such as 15% off contact lenses, up to 40% off frames and 50% off lenses, an extra 10% off Clearly glasses when added to the cart and 25% off sunglasses when buying a complete pair. These conditions are subject to terms and exclusions.