Bhumi

Bhumi, certified organic cotton for the home and wardrobe

Bhumi is an Australian brand that sells bedding, bath items, women's and men's clothing, loungewear and basics made from certified organic and Fairtrade cotton. Its catalogue is organised around the certification of the raw material and traceability from seed to final product, an approach the company sums up with the phrase "transparency from seed to shelf".

The company presents itself as a comprehensive store of premium and sustainable products, with more than 25,000 five-star reviews and more than 100,000 customers, according to the data it publishes. Shipping and returns are advertised as carbon neutral, offsetting the footprint generated in making and transporting each item.

Bedding and sleep

The bedding section includes sheet sets, quilt cover sets, fitted and flat sheets, pillowcases, pillow and quilt inserts, and mattress protectors. The range is completed with blankets and throws, sleep masks and travel sleep sacks.

The fabrics are presented according to their feel and behaviour: sateen, described as soft and smooth; percale, cool and crisp; linen, airy and with a lived-in feel; flannelette, warm and cosy; and a Luxe line, defined as rare and refined. There is also a limited edition collection, a Luxe line and a specific baby category.

Bath and table

In bath, hand towels, bath mats, wash cloths, robes, ponchos and head wraps are offered. The selection is grouped by feel, with a "plush" option aimed at a spa experience.

For the table and kitchen, the catalogue includes Dobby and Waffle tea towels in packs of two, Kalamkari block print tablecloths, matching napkins in packs of four, placemats in packs of four and ribbed placemat and napkin sets in various motifs: retro stripe, square pattern and stripe.

Women's and men's clothing

The women's section covers yoga wear, activewear, tops and bottoms, underwear and basics, knitwear, ribbed and linen loungewear, sleepwear and accessories. Featured items include the Sauna Set, Ripple Pants, wide leg leggings, the oversized boxy tee, the bikini and boy short in packs of two, the classic T-shirt bra, the knit cardigan, the rib knit jumper and the tank top.

The men's range includes underwear, tops and bottoms, hoodies and trackies, knitwear, linen loungewear, sleepwear, robes and accessories. The best-selling basics are the Original Trunks in packs of two, the linen shirt, the Original Briefs in packs of two, the polo shirt, the basic tee, the basic long sleeve and the knit sweater.

Fabrics and new arrivals

The company groups part of its range by fabric type. Muslin is described as soft and airy; khadi, as raw and textured; and voile, as sheer and light. New arrivals include the Sauna Set, the Sunrise Shirt, the Ripple Pants, the Breeze Shorts, the Canopy Wrap Top, the Patiala Pants, the Dhoti Pants and the shawl.

The catalogue shows prices in Australian dollars, with examples such as the organic cotton sateen sheet set from 144.50 AUD, the flannelette sheet set with Windowpane motif from 289.00 AUD, the plain percale quilt cover set from 289.00 AUD, the organic cotton basic tee at 69.00 AUD, the men's tank top at 79.00 AUD and the Original Trunks in a pack of two at 59.00 AUD. Gift cards are offered between 50 and 500 AUD.

Gifts and buying guides

The store has a gift guide with selections for mum, for him and for her, as well as a signature gifts category and gift cards. Gifts are grouped by price range: under 100, under 250 and under 500 Australian dollars.

Bhumi publishes its own guides on organic cotton, seed to shelf traceability, thread count, care, colour, fabrics and sizes, and maintains a blog with editorial content.

Physical presence and international reach

The company has two stores in Australia, one in Byron Bay and one in Collingwood, and offers free shipping on orders over 99 Australian dollars. The online store allows you to select country and currency, with specific catalogues for Australia, New Zealand, the United Kingdom, the United States, the Netherlands, Europe and International.