Woohoo Body

Woohoo Body: natural deodorants and cosmetics made in Newcastle

Woohoo Body is an Australian family business based in Newcastle, New South Wales, dedicated to creating natural deodorants, facial, hair and body care products. Founded by Aaron and Phoebe, the company presents itself as an Australian-owned business that makes its products in Newcastle, NSW.

The brand states it has surpassed 17,000 verified reviews and sold more than one million products, as well as having won over 50 awards. Its focus is on aluminium-free deodorants, including an extra-strength version, a regular one and a bicarbonate-free formula designed for sensitive skin.

Product catalogue

Woohoo Body's catalogue is organised into several categories: deodorant, skincare, natural shampoo and conditioner, body care and shaving. Featured products include the 'Cloud 9' cleansing balm, the 'Respect My Roots' natural shampoo and the 'Over the Moon' repair cream. Sample sizes, refills and value bundles are also available.

The company sells deodorants in paste form, with variants such as 'Jingle' (peppermint and vanilla, for sensitive skin without bicarbonate) and 'Wild' (lemon myrtle and eucalyptus). There is a family pack of six sticks and the option to buy six units with a 20% discount.

Ingredients and certifications

Woohoo Body states it uses plant-based ingredients at active concentrations, with vegan, non-toxic formulas never tested on animals. The company holds PETA and Safe Cosmetics Australia certifications, and is certified 'Plastic Negative' through rePurpose Global, meaning it removes twice as much plastic from the planet as it uses. It offers plastic-free or low-plastic packaging wherever possible.

Commitment and corporate values

The company defines itself as inclusive and welcomes all people regardless of gender, skin colour, nationality, religion, disability, pronouns, shape or size. It also acknowledges that it operates on Awabakal land and pays tribute to the traditional custodians of the lands where it works and lives.

Loyalty and sustainability programmes

Woohoo Body has a rewards programme, a recycling programme that allows customers to earn discounts, and a 90-day guarantee with free returns. The company also offers the possibility of finding physical stockists and has a wholesale programme.