Smartyr Marketing

Smartyr Marketing: conversion-focused digital marketing for Australian small businesses

Smartyr Marketing is a digital marketing agency based on the Sunshine Coast, Australia, which previously operated under the name Probity Web Marketing. Founded in 2007, it has more than 18 years of experience working with Australian small businesses. It presents itself as an outsourced marketing department and states it is 100% locally owned and operated.

Its approach focuses on generating measurable enquiries and sales, not just improving search engine rankings. According to its own information, its strategies have enabled clients to go from around 6 to 161 monthly web enquiries, an increase of more than 2,500%.

Digital marketing services

The agency offers a comprehensive service covering the main areas of online marketing:

• Search engine optimisation (SEO)
• Web design and development
• Search engine marketing (SEM)
• Content marketing
• Social media marketing
• Email marketing and marketing automation

All plans include a website built on SmartyrDXP, its own content management platform designed specifically for SEO and lead generation. The company also offers payment plans for web design, digital marketing, SEO, SEM and social media.

The Smartyr Marketing Framework

The agency's working method is structured around its own framework called the Smartyr Marketing Framework, which organises sales growth into three phases:

• Get leads: definition of the target market, marketing message, goals and channels.
• Maximise sales: capturing, nurturing and converting leads.
• Retain, refer and review: service delivery, obtaining reviews, retention for repeat sales and generating referrals.

This approach seeks to differentiate itself from other agencies that focus solely on channels such as Google Ads, SEO or social media, putting the focus on the final sales result.

Plan features and tracking

Smartyr Marketing plans include call tracking and conversion setup for phone calls, web forms, live chats and sales. The agency provides monthly reports showing site visitors, conversions and cost per lead.

The company states it does not use lock-in contracts beyond the initial first six months, after which the client can cancel at any time. According to its data, the average client tenure is 7 years, with some exceeding 15 years.

Smartyr Marketing states that all work is executed in-house and that its staff dedicate one hour a day to ongoing training to stay up to date in a changing sector.

Coverage and clients

The agency works with small businesses across Australia and maintains a list of service areas covering cities such as Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart, Darwin, Gold Coast, Sunshine Coast, Cairns, Townsville, Geelong, Newcastle, Wollongong and many other locations across the country.

Its additional services include boardroom hire and a community for small businesses (Smartyr Small Business Community).

Team and headquarters

The Smartyr Marketing team is led by Jarrod, who conducts the free one-hour strategy sessions that the agency offers to interested parties. The main office is located in Mooloolaba, Sunshine Coast, Australia.

Location and contact

Suite 303, 45 Brisbane Rd Mooloolaba