Strapify

Strapify, replacement straps for smart and traditional watches

Strapify is an Australian retailer dedicated to selling replacement watch straps and bands. Its catalogue covers both smartwatches —Apple, Samsung, Garmin, Fitbit, Google Pixel and Amazfit— and traditional watches from brands such as Seiko, Rolex, Omega, Tudor, Hamilton and TAG Heuer. The company presents itself as Australia and New Zealand's largest watch strap store, with over 290,458 customers and a 4.9 rating on ProductReview and Trustpilot.

Catalogue and brands distributed

The range is organised by watch type and by brand. In addition to straps for the main watchmaking firms, Strapify distributes accessories, tools and parts, as well as gift and storage items. The company identifies itself as the exclusive Australian distributor for the brands Strapcode, Forstner, Uncle Straps, Staib Germany and StrapXPro.

Shipping and logistics

Orders are dispatched from the company's own warehouse in Melbourne. For Australia, standard shipping is free on purchases over 30 Australian dollars and costs 5.50 AUD below that threshold. Express shipping costs 4.99 AUD in Victoria, New South Wales, Australian Capital Territory, Tasmania and South Australia, and 7.99 AUD in Queensland, Western Australia and Northern Territory. DHL Express is also available, with rates calculated at checkout.

Orders placed before 12:00 pm are usually dispatched the same business day. Estimated standard delivery times are 1 to 2 business days in Victoria; 1 to 3 in New South Wales, Australian Capital Territory, Tasmania and South Australia; 2 to 4 in Queensland; and 2 to 5 in Western Australia and Northern Territory. Express shipping delivers in 1 business day to any state. In-store pickup is available only by prior request, on business days.

For international shipping, the standard rate is 15 AUD to most countries (from 12 AUD) and free from 110 AUD. The usual timeframe is 4 to 18 business days depending on the destination. International express shipping is available to New Zealand, the United States, Canada and Singapore. The company states that it is temporarily not shipping to Bahrain, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Saudi Arabia, the United Arab Emirates or Russia due to Australia Post service disruptions.

Warranty and reviews

Strapify offers a 12-month warranty on its straps. The company has received ProductReview awards in 2025 and 2026, and has accumulated more than 11,000 verified reviews. On its own site, it highlights a score of 4.9 on ProductReview and Trustpilot.

Visualisation tool

The website includes a tool called Strap Visualiser that allows users to filter straps according to their watch model and case size, making it easier to find compatible products.