Aura Diamonds

Aura Diamonds, moissanite and lab-grown diamond jewellery in Melbourne

Aura Diamonds is an Australian family-owned and family-run jewellery business based in Melbourne that sells fine moissanite and lab-grown diamond jewellery. Its catalogue is built around online sales, with orders managed from its Shopify store, and combines its own production pieces with a bespoke custom service.

Engagement rings and fine jewellery collections

The main offering is engagement rings, both lab diamond and moissanite, with models such as the Isla Twist Band Oval, the Aurora Oval Three-Stone 4ct, the Amelia Oval Floral Solitaire and the Isla Oval Bezel. The company presents these pieces as the starting point of love stories and pairs them with a selection of oval solitaire rings.

Alongside the rings, the catalogue includes other fine jewellery categories:

• Earrings, including moissanite earrings, studs and moissanite and diamond hoops.
• Bracelets, with tennis bracelets as a standout line for stacking and layering.
• Moissanite necklaces and pendants.
• Men's rings.
• Bands and statement rings, including cocktail rings.
• Loose diamonds.

The company also organises its range by occasion and budget, with sections for new arrivals, gift ideas, gifts for her and for him, gift cards and a price range spanning items under 200, 300 and 500 Australian dollars. It also maintains a Nora Grace Jewellery collection and a selection of ready-to-ship pieces.

Bespoke pieces and custom order process

Aura Diamonds accepts custom ring orders and offers a free quote for this service. According to the company's own information, each piece is made to order in the size, metal and stone chosen by the customer, and every ring size is personally confirmed before crafting begins. The company describes this procedure as part of its standard of work, along with the hand-selection of every stone.

Certification and warranty

The lab-grown diamonds sold by the company are independently graded and certified by IGI. Every piece is backed by the company's manufacturing warranty. The firm also states that every message received is answered by the owning family and not by an external call centre.

Appointment-only service in Melbourne

The company offers appointments at Collins St, Melbourne (VIC), and provides an online chat channel for enquiries. The phone number listed is specifically for booking appointments. The store operates in Australian and New Zealand dollars and accepts payments via Apple Pay, Google Pay, Mastercard, PayPal, Shop Pay and Visa.

Customer profile and positioning

Aura Diamonds presents itself as an Australian family business that aims to bring fine jewellery to a wide audience, from everyday pieces to engagement rings, under the concept of attainable luxury. The company states it has a 5.0 rating on Google and a customer base it describes as large, which corresponds to its own commercial presentation.

Location and contact

Aura Diamonds, Melbourne Collins St, Melbourne VIC (appointments only) · Phone: 0450 000 077 · Email: shop@aura-diamonds.com.au