Inna Protein

Inna Protein: vegan faba bean protein made in Victoria

Inna Protein, formerly known as Pure Plant Protein, is an Australian family-owned brand specialising in vegan protein powder made from faba bean with a protein content of 88%. The company designs, tests, formulates, blends and packages its products at its own HACCP-certified production facility, located in the foothills of the Yarra Valley, on the outskirts of Melbourne, Victoria (Australia).

The company presents itself as an alternative to conventional plant protein powders, which are often incomplete or contain gums and fillers. Its proposition is based on a complete protein, gluten-free, dairy-free, non-GMO and free from artificial sweeteners, with flavours derived from natural fruits.

Range of proteins and other products

Inna Protein's range is organised into several categories: protein powder, food, accessories and packs. The available vegan protein flavours are chocolate, vanilla, unflavoured, coconut, salted caramel and matcha. Each tub contains 750 g, equivalent to 25 servings, and the price shown on the website is AUD $59.00. The company also sells creatine monohydrate, protein pancakes (vanilla and chocolate), a dosing scoop and a storage canister.

In addition to individual units, it offers two- and three-pack bundles, as well as a three-flavour sample pack. The brand states that shipping is free on orders over AUD $120 within Australia, with easy returns and a money-back guarantee.

Nutritional profile and amino acids

According to the information published, each 30 g serving of the unflavoured protein provides 24.3 g of protein and 30 g of essential amino acids. The essential amino acid profile per 30 g includes isoleucine (1.1 g), leucine (2.1 g), lysine (1.7 g), methionine (0.3 g), phenylalanine (1.4 g), threonine (1.0 g), tryptophan (0.2 g) and valine (1.3 g). Among the non-essential ones are alanine, arginine, aspartic acid, cystine, glutamic acid, glycine, histidine, proline, serine and tyrosine.

The company states that its product contains no gluten, dairy, GMOs or allergens, and is suitable for vegans. It also notes that, unlike other plant proteins, it is not gritty and does not leave an unpleasant aftertaste.

Production and sustainability

Inna Protein uses faba beans grown entirely in Australia. The company highlights that this legume requires less water and land than other protein sources, and fixes nitrogen in the soil, which improves its fertility and reduces the need for chemical fertilisers. Production takes place at its HACCP-certified facility, where it controls every stage of the process.

The brand presents itself as a transparent and simple plant-based nutrition option, with no artificial ingredients or additives. Its experience in nutrition and recipes spans more than 15 years and covers several countries and industries.

Subscription and recurring purchase

The website offers a subscription system that allows customers to save 15% on every order, with deliveries scheduled according to the frequency chosen by the customer. The subscription can be paused, cancelled or modified at any time, and requires no minimum term.

Recognition and ratings

Inna Protein's protein has an average rating of 4.7 out of 5 based on 251 reviews, according to the data shown on its own website. The site includes testimonials from health and exercise professionals, such as an exercise physiologist, an osteopath and a dietitian specialising in coeliac disease, who highlight the quality, texture and absence of bitter aftertaste of the product.