AEMDRA

AEMDRA, wireless equipment for EMDR therapy

AEMDRA is an Australian company that designs and manufactures bilateral stimulation equipment for EMDR (eye movement desensitization and reprocessing) therapy. Its catalogue is built around wireless kits and standalone products, featuring IoT technology and Bluetooth connectivity, and is distributed with free shipping worldwide according to the information on its online store.

Bilateral stimulation kits

The main product is the next-generation wireless kit, which enables three different forms of simultaneous bilateral stimulation to address more complex clinical presentations. The company also sells a wired Mini-Kit that combines tactile and auditory stimulation, aimed at those looking for a more affordable alternative. The Mini-Kit includes a headphone jack and is controlled via an app.

Components and operation

The wireless devices are cable-free and offer up to two hours of continuous use, with the capacity for three full recharges before needing to be plugged in. A full recharge takes approximately one hour. The tactile controllers, called buzzies, are pill-shaped to make them easy to hold and maximise comfort during the session. The company also offers a light bar controllable from the app, which can be managed together with the buzzies and sound from a single device.

App and control

The AEMDRA app allows you to control the buzzies, the light bar and sound, making it easier for the therapist to focus on the client or on taking notes during the session. The cables on the wired models are designed to be long enough to maintain a comfortable distance between therapist and client.

Manufacturing and origin

According to the company's own information, the equipment is manufactured in Australia by Australian engineers. The store operates with prices in Australian dollars for Australia and in New Zealand dollars for New Zealand, and accepts payments via Apple Pay, Google Pay, Mastercard, PayPal, Union Pay and Visa.

Products and resources for professionals

The catalogue is organised into complete wireless kits, wired kits and standalone products. The website includes resources such as FAQs, a blog with guides on choosing the right equipment for your professional practice, and links to EMDR training and networks in Australia. The company also publishes videos presenting its new products.

Customer service