IP Trading Australia

IP Trading Australia: enterprise network infrastructure distribution

IP Trading Australia operates as an authorised channel in Australia for more than 25 technology manufacturers, including HPE, Aruba, Fortinet, Dell, APC and Eaton. The company presents itself as an approved supplier for the federal government and serves large enterprises, resellers and public bodies. Its activity focuses on the supply of hardware, software and power solutions for data centres, campuses, industrial environments and security deployments.

Product catalogue

The catalogue covers several technical categories:

• Switches: for data centres, enterprise campuses, industrial environments and SMBs, with modules and accessories.
• Wireless: antennas, controllers, enterprise, industrial, outdoor and SMB access points, plus modules and accessories.
• Routers: enterprise, industrial and SMB, with modules and accessories.
• Firewalls and network security: cloud, enterprise, industrial and SMB solutions, with modules and power supplies.
• Power and rack: cable management, cooling, environmental monitoring, KVM, power distribution, racks and accessories, UPS and associated modules.
• Industrial networking: I/O, IoT gateways, routers, firewalls, access points, computers, software and industrial tablets, power supplies, media converters, Modbus gateways and terminal servers.
• Servers and storage: servers, storage, console servers, terminal servers and accessories.
• Cabling: AV, stacking, console, Ethernet, fibre and power cables, plus cable management.
• Fibre optic: media converters, transceivers and fibre cables.
• Computers and peripherals: desktops, laptops, industrial computers, tablets, monitors, scanners and accessories.
• Network accessories: power injectors, power supplies and tools.
• AV, conferencing, headsets and phones: phones, headsets, video conferencing and audiovisual accessories.
• Physical security: access control, indoor and outdoor cameras, NVRs and security accessories.

Brands represented

The company distributes products from Allied Telesis, APC, Arista, Aruba, Aruba Instant On, ATEN, Blue Cable Co, Cambium, Check Point, Dell, Eaton, Fortinet, Honeywell, HP, HPE, Jabra, Juniper, Lenovo, Logitech, Microsoft, Moxa, Opengear, Palo Alto Networks, Poly, Robustel, Sophos, SpectraLink, Teltonika, Ubiquiti and Yealink, among others.

Solutions by use case and industry

IP Trading organises part of its offering around specific needs: Eaton UPS trade-in and recycling, AI-ready networking, industrial outdoor use, data centres, site-to-site wireless connectivity and solutions for the energy and mining, manufacturing, retail, defence and medical sectors.

Selection tools

The website includes tools to make component selection easier: an APC UPS battery finder, a cable selector, a compatible SFP transceiver selector, an Eaton UPS battery finder and a UPS selector. These utilities allow filtering by VA rating, runtime and topology, and matching Ethernet, fibre, power and console cables compatible with equipment from Aruba, Cisco, Fortinet, HPE, Juniper, Palo Alto, Ubiquiti and other manufacturers.

Track record and positioning

The company presents itself as an authorised channel partner in Australia since 2001. Its commercial arguments include deal registration pricing, support from manufacturer engineers and its status as an approved supplier for the federal government. The site also shows a 4.9-star rating on Trustpilot with more than 85 verified reviews.

Location and contact

2/153 Beauchamp Road, Matraville, NSW, AU · Phone: +61 2 8344 5566 · Email: sales@iptrading.com.au