NAJO

NAJO, Australian sterling silver jewellery

NAJO is an Australian jewellery brand that has been creating sterling silver pieces for women for over three decades. Its catalogue is organised into rings, necklaces, earrings, bracelets and bangles, anklets and jewellery accessories, with a specific section for men and a bridal edition. The company presents itself as an Australian design brand whose pieces are handmade by artisans, combining contemporary style and enduring quality.

Materials and finishes in the catalogue

Sterling silver is the central material of the offering, although the range extends to other finishes and combinations. The site allows filtering by material: sterling silver, gold, rose gold, mixed metals, gemstones, pearls, two tone, stone set, polished pearls and tumbaga. It also classifies pieces by texture, with sections for textured jewellery and fine jewellery, and includes references to pieces made in Mexico and Italy.

Collections for every occasion

In addition to browsing by product type and material, the catalogue is organised by edits designed for specific moments: event jewellery, birthday, anniversary, graduation, bridal, statement and teardrop-shaped pieces. The bridal edit, called The Bridal Edit, is presented as a selection of sculptural silhouettes, luminous pearls and refined details to accompany from the first fitting to the final celebration. The brand also groups its products into new arrivals and best sellers.

Men's jewellery and gift line

The NAJO Men section brings together earrings, necklaces, rings, bracelets and cufflinks for men, with materials including sterling silver, stainless steel, gold, gemstones, carbon fibre, leather, beaded and mixed metals. The shop also includes a gifts category and electronic gift cards.

Production and sustainability

The company states that its pieces are designed in Australia and handmade by artisans. The site dedicates sections to its story, sustainability and production, and offers the option of sustainable packaging limited to one jewellery pouch. In its corporate communication, NAJO acknowledges the Traditional Custodians of the lands of Australia and pays respect to their elders past and present.

Shipping, returns and payment methods

The site announces free shipping on orders over $220 and a 14-day returns policy. It also offers the possibility of paying in instalments through Afterpay and has a loyalty programme, NAJO Loyalty, with rewards for registered customers. The catalogue indicated a gift with purchase promotion: a pair of Bisous Stud earrings, in sterling silver or yellow gold, for orders over $189, with applicable conditions, valid until midnight on 25 October and availability limited to customers in Australia and New Zealand.

Customer service and shopping resources

The brand offers assistance for style advice and choosing pieces, and publishes guides on materials, sizing, care and warranty, as well as frequently asked questions. Among the care recommendations on the site are removing pieces before showering or swimming, cleaning them with a soft cloth or a specific silver cleaner and storing them in a dry, airtight container to reduce tarnishing. Sterling silver is described as an alloy of 92.5% pure silver combined with other metals, such as copper, to provide strength and durability, generally suitable for sensitive skin although rare allergies to trace metals may occur.