Duke The Label

Duke The Label, inclusive activewear designed on the Gold Coast

Duke The Label (DTL) is an Australian activewear brand founded and designed by Rhiannon Duke on the Gold Coast. The label presents itself as size-inclusive, with a range spanning XS to 4XCurve, and maintains that no customer should be labelled "plus-size". According to its own description, every design is conceived with its entire customer base in mind.

Garment catalogue and collections

The catalogue is organised into product categories and colour collections. Categories include sports bras, tops and t-shirts, leggings (in full length, 7/8 and 3/4 versions), shorts, jumpers and jackets, as well as bundled packs under the heading "Bundle & Save".

The collections identified on the site are AirLite, Espresso (Chocolate Brown), Rise & Move (Magenta), Unbreakable (Purple), Nautical (Navy & Red), Solace (Forest Green), Royal Blue, The Self Edit (Ruby Red), Coastal (Teal), Grit & Grace (Khaki) and Essentials (Black).

Featured products and catalogue prices

The site highlights several items as best sellers. The Essentials collection includes the Booty Sculpt Legging and its 7/8 version, both at AUD $89.00, and the Booty Sculpt Shorts with a 19cm inseam at AUD $82.00. The High Impact Sports Bra V2.0 is offered at AUD $82.00 and has accumulated 658 reviews. The AirLite collection includes the V-Neck Tee at AUD $65.00 and the AirLite Tank at AUD $60.00.

The brand also sells discounted bundles: the Core Bundle (7/8 legging) at 15% off for AUD $215.05, down from AUD $253.00; the Complete Bundle Full Length at 20% off for AUD $254.40, down from AUD $318.00; and two versions of the Complete Bundle Espresso (7/8 and full length) at 20% off for AUD $302.40, down from AUD $378.00.

The High Impact Sports Bra V2.0

The brand describes the High Impact Sports Bra V2.0 as the result of more than 18 months of sampling and refinement, aiming to combine comfort and functionality. The product features a three-hook closure and is available in sizes XS, S, M, Curve, XCurve, 2XCurve, 3XCurve and 4XCurve, with cup options A-DD and E-HH. The site details examples of use with customers in Australian sizes ranging from 10-12 to 22-24 and cups C, F and E-HH.

Brand origins and journey

In a note signed by the founder, Rhiannon Duke recounts that she started at 19 with a second-hand sewing machine and the idea of making leggings for the women at her gym. What began as a way to connect grew into a brand focused on garments that support, smooth and move with you regardless of body shape or life stage. The founder places the community of women, many of them postpartum, at the centre of the project, and notes that DTL will turn six the following year.

Production and media presence

The community blog features posts about the development of the bra, the launch of the most ambitious collection to date, and a visit to three manufacturing partners and two fabric mills in China. The brand states that it has been featured across multiple Australian media outlets, which recognise it for its inclusive size range and its designs.

Shipping, exchanges and customer care

Duke The Label offers free shipping on all Australian orders over AUD $149. The exchange and returns policy provides for an exchange or refund if the customer is not satisfied with the product. The brand answers sizing enquiries and receives suggestions for new designs through its contact form.