Amart Furniture

Amart Furniture, home furniture with online and in-store sales

Amart Furniture is a home furniture retailer operating in Australia through its online store and a network of physical locations. Its catalogue covers both indoor and outdoor furniture, as well as bedding, home décor and storage solutions, with home delivery and the option of in-store collection or purchase.

Living room: sofas, recliners and lounges

The living room section is one of the most extensive in the range. It includes two, three and four seater sofas, sofa sets, futons and sofa beds, armchairs and accent chairs, compressed sofas and models upholstered in fabric or leather. The recliner category includes electric recliners, recliner chairs and sofas, recliner suites and lift chairs. Lounges include chaise lounges, corner lounges, modular lounges, home theatre lounges — with a line called Cinematic Immersive Surround Sound® —, lounge suites and ottomans. There is also a custom-made lounge line and care and cleaning products, with SmartCare Lounge Protection.

Living room occasional furniture includes coffee tables, TV units and entertainment units, hallway and lamp tables, bookcases and bookshelves, and display cabinets.

Dining room, bedroom and sleep

In dining room, five, seven, nine and eleven piece suites are sold, along with rectangular, square, round, wooden and glass dining tables, chairs, bench seats and bar stools, as well as buffet tables, pantry storage and bar carts and cabinets.

The bedroom and mattress section includes bed frames and bases, bed heads, queen beds, double beds, king beds, single beds and king single beds, bunk beds, trundle beds, storage and gas lift beds, loft beds, kids beds and cots. Bedside tables, bedroom suites, chests of drawers, tall chests, dressing tables, wardrobes and mirrors are also included. Mattresses are available in single, king single, double, queen, king and super king sizes, as well as ensembles, adjustable bases, kids mattresses and bases, cot mattresses, mattress in a box and memory foam mattresses. Brands mentioned include Orthokinetic, Sealy, Dream Elegance and Llama. Bedding and manchester covers quilts, quilt covers, bed sheets, pillows, kids bedding and manchester, mattress protectors, pillow protectors and mattress care and cleaning products, with the SmartCare Mattress Protection line. The brand groups this offer under the name Amart Sleep Zone.

Outdoor, office, gaming and décor

For outdoor, there are outdoor chairs and tables, outdoor dining sets, outdoor lounges and lounge sets, daybeds and sunlounges, as well as accessories such as outdoor umbrellas, outdoor cushions and outdoor pergolas.

The office and storage area brings together home office desks, corner desks and desks with shelves, ergonomic office chairs, bookcases, display cabinets and filing cabinets. The gaming category includes gaming chairs and gaming desks.

In home décor there are mirrors, lamps, cushions, throws, decorative accessories, pet products, indoor rugs, round rugs and woven rugs, wall art prints and wall mirrors, plants and pots — artificial plants, artificial stems, vases and indoor planters —, curtains and curtain accessories, roller blinds and venetian blinds, and kids décor with kids rugs. The own brands Perago Home, Perago Baby and Perago Kids cover part of this offer.

Signature Collection and Online Exclusive line

The company distinguishes a Signature Collection with dining room, living room, bedroom and outdoor furniture, which includes dining suites and tables, dining seating and buffet tables, lounges and sofas, entertainment units and coffee tables, beds and bed bases, mattresses and bedroom storage.

The Online Exclusive line groups products available only through the online store, with a range of bedroom, living room, dining room, office and storage, outdoor and décor, as well as a clearance section.

Promotions and shopping services

At the time of analysis, the site showed a 20-50% off promotion on lounges, sofas and recliners, accompanied by an Amart gift card offer and an end countdown. The company maintains permanent sale and clearance sections covering living and dining furniture, bedroom, outdoor, mattresses, home décor, curtains and blinds, and office furniture.

Purchases can be made online or in store, with a store finder to locate the nearest location. The user account allows managing orders and wishlists, and the company states that it does not share or sell personal information.