News Xtend

News Xtend, digital marketing agency in Australia

News Xtend is an Australian digital marketing agency backed by News that works with businesses across the country. The firm presents itself as a results-driven agency that plans, executes and optimises campaigns across search, social, video and other channels, drawing on real audience data and clear reporting so clients always know what is working.

According to its own description, thousands of Australian brands already trust it with their digital marketing, and it combines national-scale insight with hands-on support, plain-English advice and measurable results.

Acquisition and digital presence services

The agency's service catalogue covers several areas of advertising and online presence:

• Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).
• Social media advertising, YouTube advertising and social display.
• Programmatic video, BVOD/SVOD and programmatic TV.
• Display advertising, DOOH advertising and audio advertising.
• Ecommerce solutions and live chat.
• Hyperlocal targeting.

Proprietary audience data and technology

The agency states it has exclusive access to Intent Connect, presented as one of the country's largest first-party audience intelligence systems, capturing more than 2.5 billion intent signals every month. That volume of data powers its programmatic offering and, according to the company, makes it possible to refine targeting and reduce wasted spend.

On the technology side, News Xtend says it uses advanced automation, artificial intelligence and search and social advertising tools to eliminate unnecessary spend, reduce manual tasks and deliver tailored solutions at scale.

Certified team and client service model

The firm notes that its team holds certifications from platforms such as Google and Bing, Meta Blueprint and Trade Desk Edge Academy, as well as SEO expertise. Its service model is described as client-centric, with a dedicated Client Success Manager and regular video meetings to review campaign performance.

Monitoring is supported by a reporting dashboard with personalised access that allows clients to view results in real time, download reports and review metrics such as phone calls recorded from performance channels, completed forms — including live chat where applicable — return on ad spend, cost per sale in online shopping campaigns, impressions, clicks, CTR and creative performance metrics.

Measuring results and industries served

News Xtend explains that it defines a customised objectives framework with each client and measures success with metrics such as cost per lead (CPL), cost per acquisition (CPA) and return on ad spend (ROAS). Its approach includes assessing the value of each lead or conversion to the client's business, factoring in seasonality, competitors and inventory availability, and maintaining transparent reporting and continuous optimisation.

The agency states it works with businesses across diverse industries, including ecommerce, travel, trades and services, retail, real estate and construction, education and RTO, finance and legal, and health. It also indicates that it serves both single-location operators and national brands, and that it adapts its approach to each scale, including small businesses.

Track record and firm activity

With a decade of experience, according to its own account, News Xtend has collaborated with thousands of Australian brands in industries such as retail, ecommerce, travel, finance and education. The company also maintains a growth intelligence centre with research on consumer trends, brand challenges and marketing investments, and publishes market analysis, such as content on first-party data and purchase intent signals from Australian consumers.