True Rewards

True Rewards: digital gift cards and rewards for businesses and individuals

True Rewards is an Australian platform specialising in the purchase, sending, redemption and storage of digital gift cards (eGifts) and rewards. The company presents itself as Australia's only prepaid card issuer and distributor, with a pioneering "web to wallet" experience for gift card redemption. Its offering combines a selection of brands and retailers with proprietary technology designed to streamline both personal gifting and corporate incentive programmes.

Digital Visa with Web-to-Wallet

The company's core product is the Digital Visa Card, a virtual prepaid card sent by email or SMS. The recipient can activate it in less than a minute by adding it directly to Apple Wallet or Google Wallet. Once stored, the card can be used to pay online, in-store or in-app at any establishment that accepts Visa.

Web-to-Wallet technology instantly links the card to Apple Pay and Google Pay, relying on the tokenised security of both platforms. According to the company, this is a completely virtual gifting experience that is accessible and simple, leaving the recipient free to decide how to use their reward.

Digital gifting for individuals

For individual users, True Rewards allows you to buy, send and redeem eGifts instantly in just a few steps: select the gift, personalise it, enter the recipient's email and send it. The platform is designed for occasions such as birthdays, thank-yous, anniversaries, rewards, prizes, Christmas or last-minute gifts.

The service operates continuously, with no closing hours, and gifts are stored in a central wallet where balances and expiry dates can be checked in real time. The company states that sending eGifts has no hidden charges and that gifts can be redeemed in-store or online.

Business solutions

True Rewards offers technology for organisations to deliver gifts, incentives and rewards in volume to customers and employees. The platform is described as intelligent, efficient and cost-effective, with an API for businesses that allows digital gift card sending to be integrated instantly and securely. Among the use cases cited are corporate reward programmes and promotions.

Personalisation and gifting experience

The company emphasises personalisation: each gift can be tailored with its own messages and details, bringing the feeling of receiving a present into the digital space. The selection of retailers and brands, described as hand-picked, aims to ensure the recipient can redeem their gift for what they truly want.

Structure and operation

True Rewards operates under an exclusive licence from iGoDirect Group (ABN 17 110 897 320). The company defines itself as a rewards partner for leading brands and maintains a commitment to constant innovation in the digital gifting sector.