Applaws ANZ

Applaws ANZ: natural food for cats and dogs

Applaws ANZ is the Australia and New Zealand division of the Applaws Natural Cat and Dog Food brand, dedicated to the marketing of pet food. Its catalogue is built around recipes made with natural ingredients, real meat and fish, free from additives, and is presented as an option for cats of different ages and needs.

Cat product range

The range is organised by age and by product type. By age, it distinguishes between adult cats (from 1 year) and kittens (up to 1 year). By type, it includes wet food, dry food, a vitality line, a treats range and different textures such as broth, jelly, pâté and gravy. Available flavours include chicken, tuna, salmon and mackerel.

Among the best sellers shown on the website are Chicken Breast in Broth 70g, Tuna Fillet in Broth 70g, Tuna Fillet with Prawn in Broth 70g, Fish Deluxe multipack in Broth 8x70g, Tuna Fillet with Crab in Broth 60g, Tuna Loin 30g, Tuna Fillet Pouch in Jelly 70g, Tuna Soup, Natural Wet Cat Treat 85g, Chicken Selection Multipack in Broth 8x70g, Tuna Fillet with Seaweed in Broth 70g, Tuna and Salmon Pouch in Jelly 70g and Fish Selection Pouch Multipack in Broth 5x50g.

Vitality Line

The brand has introduced the Applaws Vitality range, described as a line of natural recipes enriched with essential vitamins and minerals. According to the company's own information, 9 out of 10 cats choose this line, based on studies of the Vitality varieties Tuna & Mackerel Pâté and Tuna with Salmon in Broth.

Ingredients and nutritional profile

The company states that all its dishes are made with natural ingredients and real meat and fish, free from additives. It highlights that its foods provide a natural source of taurine, arginine and essential amino acids, with high-quality nutrition tailored to the different stages and needs of cats.

Manufacturing and safety standards

According to published information, dry cat food is made in Australia using Australian meat and local ingredients wherever possible. Wet food is produced in Thailand. The company states that all its factories are GFSI accredited for food safety or meet IFS Standards.

Distribution and presence

The products are sold through retailers such as Woolworths, Coles, Amazon and Pet Circle, among others. The brand operates in Australia and New Zealand, and its website includes a store locator to guide shoppers. The company also maintains an FAQ section and a blog with content on cat care.

Customer service and trade enquiries

The website has a contact form with options to ask questions, report problems, apply to become a supplier or make other enquiries. The company recommends consulting a vet before changing a pet's diet, particularly in cases such as feline diabetes.