Beserk

Beserk, gothic and alternative fashion based in Australia

Beserk is an Australian retailer specialising in gothic and alternative fashion that operates mainly through its online store. Its catalogue covers clothing, footwear, accessories, cosmetics, hair dyes and homewares, with an offering organised by styles, collections and brands. The company itself presents itself as the leading Australian retailer in the sector.

Clothing and footwear for different styles

The clothing section includes dresses, tops, skirts, shorts, pants, one-pieces, outerwear, swimwear, lingerie, loungewear and corsets, with separate sections for women, men, unisex, plus size and kids. Footwear is grouped by type —sneakers, platforms, flats, boots, heels and sandals— and by brands such as Demonia, Killstar, Restyle, Foxblood, Hot Chocolate, Pleaser, Koi, YRU, Strangecvlt, Irregular Choice, Devious and My Violet. The store distinguishes between items in stock and pre-order items.

Hair dye, cosmetics and personal care

The hair section brings together dyes, tools, hair care products, bleaches and toners, as well as wigs. Dyes can be filtered by colour —purple, pink, red, turquoise, blue, orange, green, yellow, silver, black, violet and UV reactive— and by brands such as Arctic Fox, Lunar Tides, Manic Panic, Good Dye Young, Danger Jones, Directions, Crazy Color, Adore, Punky Colour, Lime Crime, Unicorn Hair Dye, Pravana and Herman's. In cosmetics, it offers lip, eye, eyebrow and face makeup, palettes, tools, special effects, glitter and K-beauty products, with names such as Neko Nail Cult, Lethal Cosmetics, Glamlite, Black Moon Cosmetics, Makeup A Murder, Sugarpill, Manic Panic, Mehron, Rude Cosmetics, Mermaid Salon and Drop Dead Gorgeous. It also sells contact lenses and body care, nail, skincare, bath, personal care and tattoo care products.

Accessories, homewares and collectables

Accessories include handbags, backpacks, purses, waist bags, tote bags and cosmetic bags, along with jewellery —chokers, earrings, necklaces, bracelets, rings, pins and fangs— and accessories such as belts, harnesses, garters, gloves, arm warmers, hats, sunglasses and hair accessories. The homewares section is organised by space (bedroom, kitchen, bathroom, office, garden, bar, library and car) and includes decor, ornaments, bed linen, curtains, posters, rugs, lighting, candles, incense, stationery, tarot and oracle decks, stickers and crafts. The pop culture and collectables section covers plush toys, blind boxes, figurines, puzzles, games, DIY kits, fidget toys and pop vinyls, with licences such as Gremlins, The Nightmare Before Christmas, Wednesday Addams, Elvira, Beetlejuice, Corpse Bride, Gloomy Bear, Labyrinth, Edgar Allan Poe, Tim Burton, Emily the Strange, Coraline, Hello Kitty, Sanrio, SpongeBob, Monster High, Pokémon, My Little Pony, Rainbow Brite, Alice in Wonderland, K-Pop Demon Hunters and horror titles such as Scream, The Lost Boys, Chucky, The Conjuring and A Nightmare on Elm Street.

Music, styles and gifts

The store has merchandise from bands such as Iron Maiden, Megadeth, Lamb of God, Trivium, Sleep Token, Bad Omens, Bring Me the Horizon, David Bowie, Ghost, Green Day, Metallica, My Chemical Romance and Slayer, in formats such as T-shirts, tank tops, crop tops, hoodies and outerwear, as well as a section for upcoming shows. The catalogue can be browsed by styles —gothic, fetish, cosplay, kawaii, witchy, cottagecore, emo, pastel goth, medieval and renaissance, corporate goth, punk, horror, pin-up and rockabilly— and by motifs such as skulls, witchcraft, mushrooms, ghosts, the moon, coffins, pentacles, the occult, vampires, zombies, aliens and animals. It also offers gift ideas, gift cards, greeting cards, wrapping and items by budget (under $10, $20 or $50), with specific sections for Halloween, Christmas, Valentine's Day, Mother's Day, Father's Day, Easter and Pride.

Brands and how the store works

Among the brands distributed are Killstar, Manic Panic, Demonia, Hells Blankets and Lively Ghosts, in addition to those already mentioned in footwear, hair and cosmetics. The website announces free shipping over $129, 30-day returns, buy now pay later options and same-day dispatch for orders placed before 2pm. The store operates with prices in Australian dollars and allows you to select country and currency for shipping to Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hungary, Italy, Japan, Malaysia, Monaco, the Netherlands, New Zealand, Norway, Singapore, South Korea, Sweden, Taiwan, Thailand, the United Kingdom, the United States and Vietnam.