Active Truth

Active Truth, inclusive women's activewear in sizes 8-26

Active Truth is an online women's clothing store that works with a wide size range, from 8 to 26, and presents itself as an inclusive fashion brand. Its catalogue combines activewear, swimwear and everyday essentials, with specific sections for pregnancy and postnatal. The website operates with an Australian domain and shows prices in Australian dollars (AUD), with shipping to a wide list of countries.

Swimwear and activewear

The swim section includes one-piece swimsuits — among them the model that the store itself highlights as its best-selling swimsuit —, two-piece pieces, long torso styles and beachwear. In activewear, the catalogue is organised around leggings with pockets, no front seam leggings, flared pants, thermal pieces and styles for pregnancy and postnatal, as well as bike shorts. Activewear can be filtered by length: full length, 7/8 and 3/4.

The offering is completed with sports bras, tops and tees, jackets and jumpers. The store groups some of these garments under the «Move» label and classifies them according to fabric: base, thermal and other fabric families.

Everyday wear and accessories

Beyond activewear, Active Truth sells everyday clothing: long sleeve and short sleeve tops, polo shirts, coats and jackets, hoodies and sweatshirts, knits, shorts, pants, joggers, trackpants, dresses, skirts and bodysuits. Accessories include socks, scarves and jewellery, and the store offers gift cards.

Sizes, colours and collections

Size selection is structured as XS (6-8), S (8-10), M (10-12), L (12-14), XL (16-18), 2XL (20-22) and 3XL (24-26), with a size guide available on the website. Available colours include black, grey, white, brown, red, orange, blue, green, pink and purple. The named collections that appear in the catalogue are Swimwear, Move Activewear, Base Activewear, Bamboo, Thermal, Motion, Softluxe, Travel and Pregnancy and Postnatal, as well as a collaboration called Active Truth x Let Me Try Before You Buy.

Shipping, returns and customer service

The store advertises free shipping on orders over 200 dollars and free returns, conditions that the website presents with an asterisk. It has information pages about shipping, returns and exchanges, size guide and general terms and conditions, as well as a contact form. The site allows you to register or log in and offers currency and destination country selection for international orders.

Promotions active at the time of analysis

The site showed an active swimwear promotion, with swimsuits at 50 dollars and discounts on limited edition colours, within a limited time offers section. There was also a section of products under 50 dollars and a sale category. The website also indicated that it had accumulated more than 45,000 reviews.