Fridge Friend

Fridge Friend: mineral filter to extend the life of fruits and vegetables

Fridge Friend is a natural mineral filtration product designed for domestic use in refrigerators. Its function is to combat the four main causes of fresh food spoilage: ethylene gas, excess moisture, bacteria and mould. According to the company, the filter can extend the life of fresh produce by up to three weeks.

How it works

The product uses a blend of natural minerals with a porous structure that absorbs ethylene (the natural ripening hormone released by fruits and vegetables), reduces excess moisture that accelerates spoilage, and adsorbs bacteria and odours suspended in the refrigerator air. The company states that the mineral is inert, non-toxic and stable in food environments, and that it does not react chemically with food or packaging. It is not baking soda, activated carbon, zeolites or potassium permanganate.

Use is simple: place the unit near fresh produce and, once a month, refresh it in the microwave for 20 seconds or leave it in the sun for one or two hours. According to the company, each unit lasts three years without the need for refills or replacement filters.

Declared benefits

• Absorbs up to 79% of ethylene gas, helping to extend the life of fresh produce.
• Adsorbs airborne bacteria and mould, contributing to a more hygienic environment.
• Eliminates up to 98.6% of refrigerator odours.
• Can help reduce food waste and grocery spending, with estimated savings of up to 800 Australian dollars per year according to the company's calculations.
• 100% natural product, free from chemicals, sprays or additives.
• 90-day money-back guarantee and 3-year replacement warranty.

Scientific and commercial backing

Fridge Friend has been independently tested by CoLabs and Vizon Scietec, and developed in collaboration with Deakin University. The parent company, EcoFresh Filters, has been supplying natural mineral filtration to commercial cool rooms in cafes, restaurants and pubs across Australia since 2013. Fridge Friend brings that same technology to the home. The company presents itself as Australian-owned and operated, with more than 60,000 households using the product and shipping worldwide.

Available products

The catalogue includes the Fridge Friend filter, fridge liners, reusable shopping bags, freshness refills and a shopping bag set. The online store shows an example product priced at 19.99 Australian dollars, although the full catalogue can be viewed on their website.

Customer reviews

The company collects reviews on Trustpilot, where it has an average rating of 4.7 out of 5 based on more than 1,200 reviews. Testimonials highlight the extended freshness of vegetables such as celery and lettuce, savings on the weekly shop and customer service. The company states that more than 60,000 households use the product.

Location and contact

Email: hello@fridgefriend.com.au